Acquisition

WPP GROUP PLC
30 September 1999
                               
WPP ACQUIRES PERSPECTIVES
Strengthens Position in Relationship Marketing

WPP Group plc ('WPP') announces that it has acquired Marketing
Perspectives Limited ('Perspectives'), the UK marketing
communications agency.  This move advances WPPs stated
strategy of expanding in the fast growing relationship
marketing sector.

Over the past year, Perspectives has been rated as one of the
UKs five fastest-growing agencies in both direct marketing
and sales promotion. Clients include American Express,
Carlsberg-Tetley, Eurobell, Hewlett-Packard, Orange and Virgin
Interactive.

Perspectives employs 70 staff and is based in West London. The
company reported turnover of £9.5 million for the year ended
30 September 1998 and net assets of  £1 million at that date.

Commenting on the initiative, John Zweig, CEO of WPPs
Branding & Identity, Healthcare and Specialist Communications
businesses, said, 'We were attracted to Perspectives because
of its expertise across marketing disciplines, its track
record of relationships with blue chip clients and its great
team of people. Above all, it is an exceptionally well-managed
business with a strong brand identity and a compelling vision
for the future.  We are delighted to have a company of such
quality amongst the strong resource we have within WPP.'

For Perspectives, this move will provide the opportunity to
develop an increased international presence and to take
advantage of the resource available within WPP Group, in order
to enhance its ability to service its clients and drive
growth.

John Williams, Chairman and CEO of Perspectives commented: 'We
have spoken to a number of prospective partners. In the end,
WPP impressed us as by far the best choice for the business,
for our clients and for our people. This is because they are
dynamic, focused and a 'learning organisation'. The resources
within WPP Group are second to none and we are convinced that
as a result, we will be able to provide our clients with an
even better service. We look forward to taking full advantage
of the opportunities this move presents.

Perspectives will retain its distinctive brand identity and
management structure and will join WPPs Branding & Identity,
Healthcare and Specialist Communications division.

For more information, please contact:

Feona McEwan at WPP London            0171 408 2204
John Zweig at WPP New York            [phone]
Kevin McCormack at WPP New York       [phone]
John Williams at Perspectives         0181  568 4422


www.wpp.com
www.perspectives.co.uk