WPP Group PLC
4 April 2001
FOR IMMEDIATE RELEASE 4 April 2001
WPP acquires design agency, CB'a, in France
WPP Group plc ('WPP') announces that it has acquired 77% of the issued capital
of CB Associes S.A. ('CB'a'), a branding agency in France specialising in
package and retail design, and entered into put and call options in respect of
the remaining 23%.
Founded in 1982 and with offices in Paris and Stuttgart, CB'a's principal
activities are package and retail design, including interactive, in-store and
point-of-sale design. CB'a was ranked second largest company in its sector in
France in 1999. The company services numerous international and national
clients including Nestle, Cora and Unilever.
The agency, which employs 185 people, had revenues of FFR 63.5 million and net
assets of FFR 11.3 million for the year ended 31 December 1999. CB'a will
work closely with Ogilvy & Mather Worldwide and with WPP's branding and
identity sector.
The acquisition of CB'a further strengthens WPP's capabilities in Continental
Europe and the important French market and continues its strategy of expanding
its networks in fast-growing sectors and important markets.
For further information please contact:
Feona McEwan at WPP
Tel +44-20 7408 2204
www.wpp.com
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