Acquisition

WPP Group PLC
9 August 2001


FOR IMMEDIATE RELEASE                                             9 August 2001



                            WPP GROUP PLC ('WPP')


    Millward Brown acquires qualitative research agency, Delfo, in Italy.


WPP announces that its wholly-owned operating company, Millward Brown, one of
the world's leading market research companies, has acquired 100% of the issued
capital of Delfo s.r.l. ('Delfo'), one of Italy's best known qualitative
research agencies.

Based in Milan, Delfo provides consultancy services based on advanced
qualitative research using proven techniques. Clients include Kraft, Lavazza,
MTV and L'Oreal. The agency, which is led by Mimma Novelli, a well-known
qualitative consultant in the Italian market, had revenues of Euro 2.5 million
for the year ended December 31, 2000 and net assets of  Euro 0.3 million at
that date.

The acquisition of Delfo reinforces Millward Brown's ability to provide
clients with integrated research techniques and continues WPP's strategy of
strengthening its networks in important growth sectors and markets.


For further information, please contact:

Feona McEwan, WPP 44-20 7408 2204
www.wpp.com
www.millwardbrown.com