Acquisition

WPP Group PLC
18 April 2002


FOR IMMEDIATE RELEASE                                            18 April 2002



                              WPP GROUP PLC ("WPP")

             MILLWARD BROWN ACQUIRES IRISH MARKETING SURVEYS GROUP


WPP announces that its wholly-owned operating company, Millward Brown, the
leading brands and communications research company, has acquired 86.6% of Irish
Marketing Surveys Group Limited (IMS Group) and entered into put and call
options over the remaining equity.

Founded in 1963, the IMS Group is the largest full service market research
organisation in Ireland, comprising  three major companies: Irish Marketing
Surveys (to be rebranded Millward Brown IMS) and Lansdowne Market Research based
in Dublin, and Ulster Marketing Surveys (to be rebranded Millward Brown Ulster)
based in Belfast.

The IMS Group employs 130 people in Dublin and Belfast and had revenues of Euro
17 million in 2001 and net assets of Euro 1.4 million for the year ended 31
December 2001.

Clients include a wide range of leading public and private companies, government
departments and semi state bodies.  The IMS Group also works extensively with
most of the major multi-national businesses with interests in Ireland.

The acquisition of the IMS Group reinforces Millward Brown's ability to provide
clients with integrated research techniques and continues WPP's strategy of
strengthening its networks in important growth sectors and markets.




Contact:

Feona McEwan, WPP        44-20 7408 2204
www.wpp.com




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