WPP Group PLC
20 April 2004
FOR IMMEDIATE RELEASE 20 April 2004
WPP GROUP PLC ("WPP")
MEDIAEDGE:CIA ACQUIRES SPONSORCOM IN GERMANY
WPP announces that its wholly-owned operating company, Mediaedge:cia, the global
media communications group, has acquired 75% of the issued share capital of
SponsorCom GmbH ("SponsorCom") a leading sponsorship consultancy, and entered
into put and call options over the remaining 25%.
Based in Dusseldorf and Stuttgart, SponsorCom employs 35 people and had revenues
of €3.79m and net assets of €1.34m for the year ended 30 September 2003.
SponsorCom's clients include E-ON and TUI Travel.
The acquisition of SponsorCom broadens Mediaedge:cia's sponsorship capabilities
and continues WPP's strategy of strengthening its networks in important growth
sectors and markets.
For further information, please contact:
Feona McEwan, WPP London 44-20 7408 2204
www.wpp.com
This information is provided by RNS
The company news service from the London Stock Exchange
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