Acquisition

WPP Group PLC
24 January 2008


FOR IMMEDIATE RELEASE                                            24 January 2008


                             WPP GROUP PLC ("WPP")

            KMR acquires stake in Integrated Media Measurement, Inc.


WPP announces that its wholly owned operating company Kantar Media Research
("KMR"), the media research division of WPP's information, insight and
consultancy division, Kantar, has acquired a minority stake in Integrated Media
Measurement, Inc. ("IMMI"). IMMI is a developer of an end-to-end media
measurement system that links media exposure to consumer action. Using a
mobile-phone-based digital monitoring system, IMMI tracks almost all media
continuously and helps businesses evaluate the effectiveness of their
advertising campaigns.


IMMI has offices in San Mateo, California and employs 60 people. KMR joins
existing investors Draper Fisher Jurvetson and Advanced Technology Ventures.


This investment continues WPP's established strategy of investing in more
targeted and measurable forms of advertising.


Contact:

Feona McEwan, WPP                    T. [phone]

www.wpp.com


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