Joint Venture - Internet Measurement Business

WPP Group PLC
7 March 2000


       WPP announces joint venture to launch internet
        measurement business venture in Latin America


WPP  Group  plc ('WPP') announces a joint venture to  launch
the   first   service   for  tracking  internet   audiences,
advertising and user activity in Latin America.

The  partners in the new company, called IBOPE eRatings.com,
are  IBOPE Media Information, a WPP associate, and ACNielsen
Corporation  subsidiary,  AC  Nielsen  eRatings.com.   IBOPE
Media  Information  is  an associate member  of  the  Kantar
Group, WPP's information and consultancy arm.

IBOPE  eRatings.com will be a leading provider  of  internet
audience   measurement  services  in  Latin  America.    The
expansion  into  Latin  America  is  driven  by  the  strong
projected growth of internet usage in the region, where  the
number of internet users is projected to grow from 9 million
in 1999 to nearly 38 million by 2003.

IBOPE  eRatings.com will market the service in Latin America
under   the  Nielsen/NetRatings  brand,  keeping  a   single
identity consistent with the brand that was launched in  the
US  in  March  1999. It is expected to cover  more  than  30
countries by the end of 2001.

Commenting  on the new company, Paulo Pinheiro  de  Andrade,
Chairman  of  IBOPE Media Information, said,  'IBOPE  Media
Information has enjoyed a successful alliance with ACNielsen
since  January  1998,  when  we  joined  forces  to  measure
television  and radio audiences and advertising  expenditure
in key Latin American markets.

'By  allying  to  bring  the Nielsen/NetRatings  service  to
clients  in  Latin  America , we will also  offer  the  most
accurate  information available on the  entire  spectrum  of
internet user behavior: who's online, where they are  going,
what ads they are viewing and clicking on, and how much time
they spend.'

Paul  Donato,  President  of Kantar  Media  Research,  which
represents WPP's global media research interests, commented,
'This  alliance  presents a tremendous opportunity  to  link
internet  audiences to the audiences of tv, radio and  press
and to the insights into consumer purchase behavior that the
partners currently supply to the market.  As media converge,
our  research capabilities will evolve to provide a seamless
analysis of the total media and marketing picture.'

'By  joining  with IBOPE in Latin America, we are  extending
the  reach of this global service to an important region for
internet  usage,  and  taking  another  major  step   toward
becoming the true global currency for internet measurement,'
said   Michael  P.  Connors,  Vice  Chairman  of  ACNielsen.
'Average annual growth in internet usage in Latin America is
expected  to  be  50% with the highest number  of  users  in
Brazil,  Mexico and Argentina, where penetration is expected
to surpass 10% by 2003.'

IBOPE eRatings.com will offer the Nielsen/NetRatings service
in  Central  and  South America, Mexico and  the  Caribbean,
measuring   the  entire  spectrum  of  internet   user   and
advertising  activity, including the number,  frequency  and
duration  of  visits  to specific sites,  detailed  date  on
exposure  to  ad banners, and user profiles by age,  gender,
education, occupation and income.  Initial date on the Latin
American  market will be available during the third  quarter
of 2000.

Plans call for the Nielsen/NetRatings service to measure the
activity  of more than 90% of the world's internet users  by
the  end  of 2001.  The service is currently established  in
the US and will soon begin reporting audience information in
Australia,  France, Ireland, Japan, New Zealand,  Singapore,
and the UK.


EDITOR'S NOTE:

IBOPE Media Information is a unit of IBOPE, a privately-held
Brazilian  firm,  engaged  in  media  measurement,  consumer
panel, public opinion surveys, political polling and ad  hoc
research.  IBOPE  Media Information is  the  Latin  American
Television  Audience Measurement standard in 12 markets  and
leading  ad spend supplier. The company is jointly  held  by
the  IBOPE  Group, WPP's Kantar Media Research and ACNielsen
Corporation.


ACNielsen  eRatings.com is a venture between ACNielsen,  the
global leader in delivering market research, information and
analysis  to  the consumer products and services industries,
and  NetRatings,  the leading provider of internet  audience
measurement   technology   and   analysis.    Through    the
Nielsen/NetRatings   service,  ACNielsen   eRatings.com   is
creating  the  first global service for tracking  audiences,
advertising and user activity on the internet in  more  than
30 countries worldwide.

WPP  Group  plc ('WPP') is one of the largest communications
services  companies in the world. Through its  70  operating
companies,  it  provides  clients  with  advertising,  media
investment  management, information  &  consultancy,  public
relations  & public affairs, branding & identity, healthcare
and   specialist  communications.   Besides   Kantar   Media
Research,  leading WPP companies include J. Walter Thompson,
Ogilvy   &  Mather  Worldwide,  MindShare,  Millward  Brown,
Research  International,  Hill and Knowlton,  Ogilvy  Public
Relations Worldwide,  CommonHealth and Enterprise  IG.   The
Group  employs 39,000 people in 950 offices in 92 countries.
Clients  include more than 300 of the Fortune 500  and  over
one  third  of  the  NASDAQ 100.  In 1999,  WPP  had  annual
turnover  (billings)  of $15 billion and  revenues  of  $3.5
billion.

For further information:

Barry Holt at ACNielsen, US              ++ 203 961 3340
Flavio Ferrari at IBOPE, Brazil          ++ 5511 30661697
Paul Donato, Kantar Media Research, US   ++00 212 3738936
Kevin McCormack, at WPP, US              ++00 212 632 2343
Feona McEwan at WPP, UK                  ++ 020 7408 2204


www.ibope.com.br
www.acnielsen.com
www.kantarmedia.com
www.wpp.com