YouGov signs joint venture

YouGov PLC
06 February 2006


Monday 6 February 2006


                 YouGov signs joint venture with Execution Ltd

        - YGX to provide primary market research to investment community


YouGov plc, one of the UK's leading market research and opinion polling
companies, and Execution Ltd, one of Europe's leading full-service agency
stockbrokers, announced today that they have established a 50:50 joint venture
company, YouGovExecution Ltd (YGX).


YGX will use YouGov's online surveying techniques to provide financial
institutions with a competitive edge through primary research into consumer and
business trends.  The joint venture will establish YGX as the first and only
fully integrated primary research provider with services tailored to the
specific needs of fund managers.  YGX will combine Execution Ltd's financial
market understanding with the speed and accuracy of YouGov's online surveying
capabilities to ensure that the right questions are directed to the right
audiences to provide YGX's clients with a proprietary edge in their investment
process.


YGX will also benefit from YouGov's recently-launched BrandIndex, a daily online
service that Execution has itself recently subscribed to which is designed to
measure the perception of brands both individually and across industry sectors.
Clients will be given access to a detailed market analysis which will be
designed by the YGX team.  Studies will be carried out on a regular basis to
enable YGX to identify trends pertaining to key market sensitivities. Clients
will also be able to carry out supplementary bespoke surveys to give them a more
detailed understanding of a particular company or market.


This joint venture agreement with Execution is consistent with YouGov's strategy
of growing its business by applying its knowledge and expertise of online
polling and market research to new markets. Since its IPO in April 2005, the
Group has established a successful joint venture in Dubai and launched
BrandIndex, its perception monitor for consumer brands.


Commenting on this new development Nadhim Zahawi, Joint Chief Executive Officer
of YouGov, said:


'The speed and accuracy of our research has already resulted in a positive
response to our products from the investment community however; this joint
venture with Execution represents a major opportunity to grow our business in
the important financial services market. Through Execution our research will now
be received by over 150 institutions and we are confident that the demonstrable
speed and accuracy of our research will allow YGX's clients to gain competitive
advantage by tracking key trends ahead of their peers.'


Nick Finegold, CEO/Chairman of Execution Ltd said,


'Since we started Execution in July 2001, it has become evident that the
research that provides the most added value to our client base is the research
that industry sectors conduct for their own benefit.  Execution has used
YouGov's research capabilities before and by teaming up with YouGov we believe
that we will be able to provide our clients with a proprietary look at many
markets by conducting accurate research that captures the behavioural responses
of retail and business customers at source; thus providing a clear investment
edge.'


                                      ENDS


Enquiries:

Nadhim Zahawi, Joint Chief Executive                           020 7618 3010
YouGov

Charles Palmer/Caroline Wells                                  020 7831 3113
Financial Dynamics

Nick Finegold, CEO/Chairman                                    020 7456 9191
Execution Ltd


For further information, visit www.ygxresearch.com


About YouGov plc

Founded in May 2000, YouGov is a professional market research agency pioneering
the use of the Internet to collect high-quality, in-depth primary data.  YouGov
has pro-actively recruited respondents from all ages, socio economic groups and
regions of Britain to establish a nationally representative, reliable survey
panel with over 125,000 members.  This UK coverage is combined with a network of
international partners to provide global reach.  Over the last five years,
YouGov has established an unparalleled track record of accuracy with an average
error rate of less than 1% across all published results.


About Execution Ltd

Founded in July 2001, Execution Ltd is an independent, full-service agency
broker providing clients with execution, trading, research and corporate access,
free from the conflicts inherent in proprietary trading and corporate broking.
Execution services most of the world's major investing institutions, including
mutual funds, pension funds, insurance companies and hedge funds.  Empowered by
its technology and differentiated by its people, Execution provides access to
the market's core liquidity providers through extensive personal relationships
and expertise. YouGov Execution (YGX) is an Appointed Representative of
Execution Ltd which is Authorised and Regulated by the Financial Services
Authority.


                      This information is provided by RNS
            The company news service from the London Stock Exchange