Update - Online TV Activities
Ten Alps PLC
09 February 2007
Ten Alps plc ('Ten Alps' or 'the Company')
Update on online TV activities
Further to the Events update announcement made by the Company on 22 January
2007, Ten Alps reports on the Group's online TV activities.
Highlights
• The Public TV portal, which aggregates video and other IP for B2B and the
public sector, has expanded to 3,000 videos from 120 organisations, and has
rolled out substantially expanded features, including advertising.
(www.public.tv)
• As of January this year, Ten Alps has started simultaneously producing
online versions of all its niche publications and integrating them into the
Public TV database.
• A deal has been signed in Norway for Ten Alps to develop the plan for an
online TV Peace Channel, wholly funded at this stage by Nobel Laureates
supporter, Point of Peace. (This has already been reported in the press as
a 'trade' story.)
• There are discussions in progress around other possible niche channels.
Operational progress in online activities therefore remains on plan.
As expected, the financial contribution from online TV activities will not be
material in the year to March 31, 2007.
Background
Ten Alps' plan is to 'arbitrage' offline, robustly advertising-funded specialist
media into a market-defining database of freely available online video.
Ten Alps is converting material from its existing nearly 400 titles, and aims to
buy more titles and websites.
Public TV
The video aggregator is sourcing material from organisations such as NATO, the
UN, the Army, Downing Street, the EU, the Department of Health, the Tate, the
Country Channel, Fire Kills, Food Standards Agency, ACAS, NHS Connecting for
Health, Office for Public Sector Information, Christian Aid, Prince's Trust,
NASA and of course UK political party sites such as Webcameron.
Public TV is based on these principles:
• Current online video portals focus on entertainment and lighter
user-generated material
• Free-access, subscription-free, advertising-funded, Flash-based download
is the market-defining model and this is the best route to follow
commercially
• There is a wealth of editorially-substantive online video available, but
it can be hard to find, given the need to filter out entertainment content
requiring separate aggregation
• Niche advertisers currently using the trade press will be happy to
advertise to a similar audience online if the metrics are right
Publishing online and integrating with Public TV
Ten Alps publishes and/or manages advertising sales on nearly 400 titles.
Moving them online adds extra advertising sales opportunities, which are
starting to be exploited by Ten Alps' 270 advertising sales people, most of whom
joined the Group through last year's acquisition of McMillan-Scott.
Those titles so far migrated online in the first month include: Accounting
Technician, Alliance Magazine, British Chambers of Commerce guides to Abu Dhabi,
Moscow, St Petersburg and three other global markets, a CBI guide, Energy,
Resource, Environmental and Sustainable Management, Focus West Midlands,
International Freight Yearbook, Primary Care Today, Public Sector Review, RCM
Midwives Journal, Righstart Magazine, Sitelines, UK Guide to Skills and
Learning, UK Power.
Ten Alps aims in 2007 to create a shared service across its niche media
activities where video, print and website results appear in a single search.
Contact
Public TV and Peace Channel - Nigel Dacre - c/o Zana Juckes -- 0207 878 2346
zana.juckes@tenalpsdigital.com
Lucy Lake
Parkgreen Communications
020 7851 7480
07984 263 046
This information is provided by RNS
The company news service from the London Stock Exchange