Trading Statement

Kazoo3D PLC 26 January 2001 PRESS ANNOUNCEMENT FOR IMMEDIATE RELEASE 26 January 2001 KAZOO3D PLC ('Kazoo3D' or the 'Company') TRADING STATEMENT AND STRATEGIC REVIEW The board of Kazoo3D (the 'Board') announces that it is reviewing all strategic options in response to Kazoo3D's e-commerce website, www.kazoo3d.com, performing significantly below management's expectations in terms of both the number of visitors to the site and revenues in the five months since the website's launch on 29 August 2000. At the time of the launch, Kazoo3D's initial strategy was to establish itself as a leading supplier of 3D content to the consumer digital imaging market. As such, Kazoo3D targeted digital imaging web merchants in order to drive customer traffic to Kazoo3D's website. However, click through rates to Kazoo3D's website and the subsequent conversion rate of visitors to customers have been extremely disappointing. Before committing to further investment in the website, new content and other potential market applications for Kazoo3D's products, the Company commissioned an independent market review and customer survey from a specialist market research company in order to understand the underlying reasons behind the poor performance of the website. The survey set out to re-evaluate the potential level of consumer interest in the Kazoo3D proposition and the effectiveness of the internet as a distribution channel to consumers for Kazoo3D's products in the context of the developing digital imaging market. The survey concluded that the market segment targeted by Kazoo3D is now likely to be significantly smaller than that assumed within the original Kazoo3D business model. Although the Board believes that the Kazoo3D business is still in the early stages of development and that Kazoo3D has made significant progress in terms of technology development, partnership arrangements and licensing deals, it has concluded that the current Kazoo3D business model is unlikely to generate the level of sales originally envisaged at the time of the Company's flotation in March last year. The Board is therefore reviewing all strategic options, ranging from potential acquisitions that may allow Kazoo3D to develop as part of a broader business model to the possible return of cash to shareholders. At the same time, the Board is taking action to minimise current operating costs and overheads. As at 31 December 2000, the Company had net cash of £6.9 million. Further announcements will be made as soon as possible. Kazoo3D intends to announce its preliminary results for the year ended 31 December 2000 towards the end of February 2001. Enquiries: Kazoo3D plc Tel: 0114 290 0026 Gordon Oliver, Chairman Stuart Green, Chief Executive Officer John Warden, Chief Financial Officer Arthur Andersen Corporate Finance Tel: 0113 207 7000 Philip Evans Jim Whittaker Hogarth Partnership Tel: 020 7357 9477 James Longfield Chris Matthews
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