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Mission Group PLC (TMG)


Tuesday 15 June, 2021

Mission Group PLC

Director/PDMR Shareholding

RNS Number : 8567B
Mission Group PLC (The)
15 June 2021

15 June 2021

The Mission Group plc


("MISSION" "The Company" or "The Group") 


Update on Board and notification of Director/PDMR shareholding


The Mission Group plc ("MISSION", "the Company" or "the Group", AIM: TMG), the alternative group for ambitious brands, announces that after ten years at the helm David Morgan will be retiring as Executive Chairman of the Group from 30 September 2021.  Robert Day will also retire from the Board at this time having been instrumental alongside David in the revitalisation of MISSION over the last ten years.

David will be replaced by Julian Hanson Smith as Non Executive Chairman who has served as a Non Executive Director of MISSION since 2015 as part of a seamless transition that has been planned for some time.

Commenting on the share sale, David Morgan, Chairman of The MISSION Group, said: "This is a perfect transition and I'm delighted that Julian has agreed to the follow on. He brings deep understanding of our business and sector and has a superb relationship with the management team and in particular our Group CEO James Clifton who is very much leading from the front.  I will remain a significant shareholder in the confidence that the business is in safe and dynamic hands."

Following institutional demand, and, as part of these successions plans, David Morgan and Robert Day sold, in aggregate, 3,000,000 ordinary shares of 10 pence each ("Ordinary Shares") at 80p per share on 10 June 2021.


The following table sets out details of the Directors' resulting interests in the Company's issued share capital:


Total Now Held

Percentage of Issued Share Capital held  

David Morgan



Robert Day 






James Clifton, Chief Executive

Giles Lee, Chief Financial Officer

The  MISSION  Group plc



020 7462 1415


Mark Percy / James Thomas / Sarah Mather (Corporate Advisory)

Shore Capital (Nomad and Broker)

020 7408 4090

Kate Hoare / Laura Stewart

0204 529 0549

HOUSTON (Financial PR and Investor Relations)



MISSION       is a collective of Creative and MarTech Agencies led by entrepreneurs who encourage an independent spirit.        Employing 1,000 people across 27 locations and 3 continents, the Group successfully combines its diverse expertise to bring about commercially effective solutions for some of the world's biggest Clients.



Details of the person discharging managerial responsibilities / person closely associated






David Morgan

Robert Day  



Reason for the notification





 David Morgan  Chairman

Robert Day  Deputy Chairman



Initial notification /Amendment

10 June 2021



Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor





The Mission Group plc







Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted





Description of the financial instrument, type of instrument

Identification code


 Ordinary shares of 10 pence each






Nature of the transaction



Sale of Ordinary shares



Price(s) and volume(s)



   Price(s)  Volume(s)

David Morgan 80p  1,626,250

Robert Day  80p  1,373,750




Aggregated information

  - Aggregated volume

- Price  






Date of the transaction

10 June 2021



Place of the transaction

London Stock Exchange, AIM Market (XLON)


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