Just2clicks.com PLC

Italcementi Joins Just2Clicks

Just2clicks.com PLC
20 July 2000

                                
 Italcementi joins Blue Circle Industries and Just2Clicks in e-
                           cement.com.

e-cement.com,  the  business to business  (B2B)  procurement  and
cement  trading  exchange, today announces that  Italcementi  has
bought a 37.5% stake for Euro 4.8 million (£3million) in the company.
This  will  make Italcementi, Italy's largest cement manufacturer
and  owner  of  France's second largest cement producer,  Ciments
Francais, an equal partner with Blue Circle Industries PLC in  e-
cement.com.  Just2Clicks will now hold 25%.

Italcementi  has  just completed the sector's  first  ?6  million
supply,  services and plant online auction through  e-cement.com.
This  auction  involved  five suppliers bidding  to  provide  the
supply,  installation and servicing of equipment used  to  store,
preserve and conserve raw materials at the Calusco cement complex
in Italy.

Carlo Pesenti, Managing Director, Italcementi, said:
'Using e-cement.com enabled us to get the best possible equipment
and  services at the best possible price; it saved us  more  time
and more money than we thought possible by traditional methods.

'We  were  impressed by the fact that you can carry  out  complex
transactions  at  high speed via the e-cement  trading  platform.
B2B is not just about simple auctioning of commodities: this deal
points the way to a fundamental change in the way that cement and
associated industries will operate.  Italcementi has a policy  of
always  being  at  the cutting edge of developments  and  we  are
delighted to be taking a significant stake in e-cement.com.'

Chris Shelley, Managing Director, e-cement.com, said:
  'The first turnkey auction for Italcementi has proved the value
of  our  B2B services, which will be particularly useful  in  the
fast moving emerging markets.  Our collaboration with Blue Circle
and   Just2Clicks  is  now  delivering  tangible  value   at   an
accelerated pace and we are delighted that Italcementi  has  also
decided to take a stake in e-cement.com.

'e-cement.com   is   aimed  at  supporting   capital   intensive,
traditional  old  economy stocks, helping to increase  efficiency
and competitiveness. We will continue to target
e-cement.com  at the cement sector.  We will also  be  broadening
our  services and targeting those sectors that are linked closely
with  our own, such as mining and quarrying, as well as the wider
heavy  building materials industry.  The processes  we  have  and
will  continue to develop can be used for many other sectors  and
not just the cement industry.'


Notes to Editors:

e-cement.com,  was launched on 9th March 2000 as a joint  venture
between  Blue Circle Industries PLC and Just2Clicks.com PLC.   e-
cement.com  is  a  business to business (B2B), independent  based
procurement and cement trading exchange.  It provides  the  first
truly global and transparent marketplace for the procurement  and
sales  of  plant, parts, bulk materials and related products  for
the cement industry.

e-cement.com's aim is to deliver:
*    Reduced  procurement  process  and  transaction  costs   for
     customers and suppliers
*    Increased   buying  power  for  independent  purchasers   by
     grouping orders
*    Release  of working capital through inventory reductions  of
     all procured material
*    High value services, such as shipping and logistical support

Enquiries:

e-cement.com                       Blue Circle
Chris Shelley                      Rick Haythornthwaite
020 8938 6772                      Jacqueline Sinclair-Brown
m:0772 006 8259                    020 7828 3456

Windmill Partners (for e-cement)   Brunswick (for BCI)
Neil Huband                        Sophie Fitton
020 7290 0285                      020 7404 5959


Just2Clicks                        College Hill (for Just2Clicks)
Karl Watkin                        Archie Berens
07808 690069                       020 7457 2020