Orca Interactive Ltd

Contract Win

Orca Interactive Ltd
18 July 2007

18 July 2007

                            Orca Interactive Limited

                           ('Orca' or 'the Company')


     Orca Interactive enters U.S. IPTV market with W.T. Services agreement

  Orca to provide cutting-edge RiGHTv middleware for live TV, pay-per-view and
                 video on demand for U.S. triple play provider


Ra'anana, Israel, July 18, 2007 - Orca Interactive (LSE: ORCA), a global market
leader in the provision of IPTV middleware and applications is pleased to
announce its first U.S. customer agreement with W.T. Services, Inc., a wholly
owned subsidiary of West Texas Rural Telephone Cooperative.

The agreement will see Orca Interactive supply its advanced RiGHTv middleware
through Optibase, the prime integrator in this project.  The solution will
enable W.T.Services to provide integrated, carrier-grade IPTV services including
live television broadcast, pay-per-view and video on demand (VOD).   W.T.
Services is expected to launch the first of these new services in July 2007.

W.T. Services' advanced IPTV offering, powered by Orca's RiGHTv middleware, will
also include Caller ID over television, enabling triple play subscribers to
conveniently identify incoming calls on their TV screens, and Emergency Alert
System (EAS) notification for advance warnings and immediate, direct alerts
about critical events in the region.

With enhanced flexibility, Orca Interactive's User Interface (UI) SDK and
Service Delivery Platform (SDP) architecture will enable W.T. Services to
benefit from UI customization, smooth UI porting into new set-top boxes and
application hosting in a fast time-to-market and at a low operational cost.

Welcoming the announcement, Thomas A Hyer, President of W.T. Services said:.'In
building a comprehensive network of fiber-to-the-home in our communities, we
strive to offer the residents of rural Texas all of the services that can be
found in metropolitan areas.  We can achieve this with Orca's RiGHTv IPTV
Middleware, which provides us with a flexible and reliable IPTV Platform for
offering services such as national television channels and local feeds, as well
as an advanced suite of personalized services including VOD and Pay Per View.'

Haggai Barel, CEO of Orca Interactive commented: 'This announcement marks a
significant milestone for Orca Interactive , signaling our first customer win in
the key US market.  Securing a customer of the calibre of W.T. Services reflects
on our commitment to delivering readily deployable solutions to the North
American market. We expect other leading industry players to follow suit as we
continue to drive new revenue opportunities across the US with our cutting-edge,
highly reliable IPTV technology.'

Marking its entrance into the US market, Orca Interactive is also pleased to
announce the opening of a U.S. office.  During the third quarter of 2007, Orca
will open an office on the West Coast of the US allowing US customers to benefit
from Orca's array of partnerships across the IPTV value chain with companies
such as Amino, BitBand, MetaSwitch, Trilithic, Quintrex, Tribune Media Services,
Verimatrix and Widevine.


For further information please contact:

Orca Interactive plc                            +972 9 7699444
Haggai Barel, Chief Executive Officer

Financial Dynamics                              +44 20 7831 3113
James Melville-Ross / Matt Dixon

Altium                                          +44 20 7484 4040
Tim Richardson


About W.T. Services

W.T. Services, Inc., a wholly-owned subsidiary of West Texas Rural Telephone
Cooperative, is a Competitive Local Exchange Carrier (CLEC) in the existing
communities of Friona and Bovina. The company is one of the most advanced triple
play service providers in the US, offering businesses and residents the option
of using a local company for telephone, high speed internet and cable television
service. The addition of IPTV will enhance the service portfolio and provide the
driving applications for the advanced fiber infrastructure being installed in
the Hereford Texas


About Orca Interactive

Orca Interactive (LSE-ORCA) is a leading provider of IPTV middleware and
applications for broadband network operators and service providers. Orca enables
triple-play providers to deliver a full array of attractive video-over-IP
services that generate new revenue streams and strengthen customer loyalty.
Leveraging a flexible telco-grade middleware platform, Orca empowers operators
to deliver broadcast TV, video on demand (VOD), personal video recording (PVR),
home media and other compelling interactive services. Orca's SI-enabled
solutions are designed for easy outsourcing of integration services by an
operator's preferred systems integrator. Orca has formed strategic partnerships
with leading players across the IPTV value chain to ensure best-of-breed
solutions with low total cost of ownership. For further information please visit
www.orcainteractive.com.


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