PARIS, February 12 /PRNewswire/ --
- Very Good Resilience Against the Backdrop of Continuing Deterioration
in the Real Estate Market
- Organic Growth in Classified Ads of +19% in Q4-08
- 2008 Revenue Target Achieved
- 2008 EBITDA Target Confirmed
Consolidated revenues (EUR'000) 2008 2007 Change
Classified ads 54,484 40,565 13,919 +34.3%
- Paris area 26,218 21,004 5,214 +24.8%
- Regions 28,266 19,561 8,705 +44.5%
Online advertising and 3,585 3,160 425 +13.4%
partnerships
Direct services to internet users 1,501 1,361 140 +10.3%
Total classified ads and media 59,570 45,086 14,484 +32.1%
Services: agency website design 5,866 6,869 -1,003 -14.6%
and listing
Real estate software Pericles 6,231 5,265 966 +18.4%
TOTAL revenues 71,667 57,219 14,447 +25.2%
2008 consolidated revenues came to EUR71.7m, up 25.2% compared
with 2007.
Over the period, the group continued to improve the visibility
and attractiveness of its websites:
Dec 08 Dec 07 Change
Number of ads 2,340,000 1,861,000 +26%
Number of unique visitors* 1,884,000 1,246,000 +51%
Number of visits 7,760,000 6,437,000 +21%
Number of pages viewed 112,550,000 99,286,000 +13%
*: Source: Mediametrie // NetRatings December 2008
The time spent by each unique visitor is the highest of all
real estate websites, at 17 minutes compared with 2-8 minutes for other
French real estate websites. This demonstrates the unique fit between the
demands of a highly informed audience and the depth of frequently updated
content.
- Full-year 2008 classified ads and media revenues increased
by 32.1% to EUR59.6m or 28.6% on a like-for-like basis (excluding the
consolidation of Belles Demeures in the second half of 2008).
- The classified ads business saw satisfactory growth against
the backdrop of continuing deterioration in the real estate market in
2008. In the fourth quarter of 2008, revenues in Paris increased by
14.9%, compared with growth of 30.9% in the Regions.
Dec 08 Dec 07 Change
Paris area
Number of customers 4,385 4,439 -1.2%
ARPU in Euros 408 373 +9.4%
Regions
Number of customers 7,644 7,137 +7.1%
ARPU in Euros 277 256 +8.2%
TOTAL
Number of customers 12,029 11,576 +3.9%
ARPU in Euros 325 301 8.0%
In the fourth quarter of 2008 alone, the net number of
customers decreased by 453, with a fall of 136 in Paris and 317 in the
Regions.
- In online advertising and partnerships, revenues rose by
13.4% over the full year and 15.2% in the fourth quarter. Despite the
economic climate, the group therefore demonstrated the attractiveness
for advertisers of a highly targeted audience.
- Revenues from direct services to internet users rose by
10.3% in 2008.
- Agency website design and listing revenues fell by 14.6%
over the year. The change of billing method (monthly subscription as
opposed to one-off billing previously) along with a lower demand
explained the fall in revenues in the fourth quarter.
- Pericles real estate software achieved growth of 18.4% in
2008, including growth of 9.6% in the fourth quarter.
Despite the decline in the real estate market - which was
particularly severe in the fourth quarter of 2008 - the company achieved its
full-year 2008 revenue target of EUR69-70m excluding the consolidation of
Belles Demeures. It confirms its EBITDA[1] target of EUR36-37m in 2008.
Growth of 12.6% in the fourth quarter
SeLoger.com generated revenues of EUR18.1m in the fourth
quarter of 2008, an increase of 12.6%. The classified ads business alone saw
growth of 22.7% to EUR14.1m (including a contribution of EUR422,000 for
Belles Demeures).
Revenues (EUR'000) Q4-2008 Q4-2007 Change
Classified ads 14,094 11,485 22.7%
- Paris area 6,740 5,864 14.9%
- Regions 7,354 5,618 30.9%
Online advertising and partnerships 1,102 957 15.2%
Direct services to internet users 494 255 93.8%
Total classified ads and media 15,690 12,697 23.6%
Services: agency website design and listing 881 1,986 -55.6%
Real estate software Pericles 1,582 1,444 9,6%
TOTAL revenues 18,154 16,126 12.6%
Revenues (EUR'000) Q3-2008 Q2-2008 Q1-2008
Classified ads 14,750 13,367 12,274
- Paris area 7,595 6,492 6,007
- Regions 7,155 6,874 6,267
Online advertising and partnerships 741 1,015 726
Direct services to internet users 395 320 292
Total classified ads and media 15,887 14,702 13,293
Services: agency website design and listing 1,248 1,904 1,832
Real estate software Pericles 1,603 1,562 1,484
TOTAL revenues 18,736 18,168 16,609
Revenues (EUR'000) Q3-2007 Q2-2007 Q1-2007
Classified ads 10,394 9,948 8,738
- Paris area 5,284 5,179 4,677
- Regions 5,113 4,769 4,061
Online advertising and partnerships 740 756 708
Direct services to internet users 404 367 335
Total classified ads and media 11,538 11,071 9,780
Services: agency website design and listing 1,377 1,656 1,850
Real estate software Pericles 1,337 1,273 1,210
TOTAL revenues 14,253 14,000 12,840
Forthcoming event:
Full-year 2008 results
24 March 2009 (after market close)
About SeLoger.com
The SeLoger.com group is France's leading online real estate
player, with websites and services aimed at internet users and real estate
professionals.
It has become France's benchmark online marketplace for real
estate classified ads with several leading sites http://www.seloger.com,
http://www.immostreet.com, http://www.bellesdemeures.com and
http://www.agorabiz.com. The group is also the leading provider in France
for real estate transactions software solutions with Pericles.
The group gives internet users access to France's most
extensive range of classified real estate ads, with more than 2.3 million
ads. It also gives real estate professionals the largest platform in the
market, with an audience consisting of around 1.9 million unique visitors
spending an average time of 17 minutes (source: Mediametrie//Netratings
December 2008).
SeLoger.com's business model is based on innovative services
dedicated to real estate professionals. The company plans to maintain its
growth strategy, which focuses on four main areas:
- continuing to add new estate agent customers, in both Paris
and the Regions;
- improving its range of products and dedicated services for
all types of real estate professionals;
- introducing innovative new services for individuals planning
a real estate transaction;
- making selective acquisitions.
SeLoger.com has been listed on Euronext Paris (compartment B)
since 30 November 2006 and is part of the following indexes: SBF 250, CAC
SMALL 90, CAT IT and Euronext 100.
ISIN code: FR0010294595
http://www.groupe-seloger.com
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[1] EBITDA: earnings before interest, tax, depreciation and
amortisation, after taking into account grants of stock options and bonus
shares
