TAM Viagens Updates Its Line of Products and Se...

SAO PAULO, May 12 /PRNewswire/ --

    - The company invests in route segmentation, creates new packages and 
launches new website

    (NYSE: TAM and Bovespa: TAMM4) TAM Viagens, the tourism provider for TAM
Airlines, is investing in updating its line of products and services. The aim
is to offer an even more personalized service to its customers, encouraging
them to take advantage of the best that life has to offer. "Accumulate good
memories" is the company's new theme.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080221/SPTH002LOGO )

    "TAM Viagens offers a lot more than just trips and tours. We provide
lifetime memories. Only a company that knows everything about the
destinations and is backed by the largest airline in the Southern Hemisphere
can guarantee such an all-inclusive experience," states Sylvio Ferraz, the
company's director.

    TAM Viagens has invested in product subdivision to serve its customers.
The objective is to make it easy for the customer to choose the ideal package
from among the 600 products offered by the company, which have been divided
into eight areas of interest: ecotourism, getaways, sports, family,
experiences, fun and entertainment, events and shows, and beaches.

TAM Viagens new website

    Another TAM Viagens initiative is the renovation of its website
(www.tamviagens.com.br). With a more modern design and new tools, it gives
the company's customers the ability to make purchases online.

    The main new feature is the "Build your trip" option. There the customer
can choose what he/she is most interested in from among the options offered
by the company: plane ticket, hotel, car rental, transfers and city tours.
All the services may be acquired separately, and even the category for hotel,
accommodations and services can be specified.

    For those that prefer all-inclusive packages, there is the option for a
search based on areas of interest. The site also highlights special offers,
five national and international trips and packages with the nearest departure
dates. The customer is also given the option of being able to receive news,
sales and travel tips. The website also provides a list of TAM Viagens retail
locations throughout Brazil.

Charter and train travel

    During peak tourist season, the company also offers charter flights to
Bariloche, Fortaleza, Natal, Recife, Maceio, Salvador, Una and Porto Seguro,
with differentiating factors such as hot meals on board, exclusive check-in
and daytime and direct flights. Customers can also take advantage of the
24-hour Help Center using the phone numbers 00800-7708826 or (11) 3068-7990
(call collect).

    In the international packages, train trips through Europe are available
for sale beginning in the month of May. Milan & Rome, Madrid & Barcelona,
Paris & London and Frankfurt & Berlin are some of the packages available that
will connect TAM Airlines flights to the European continent with the charm
and comfort of trains.

    Further information can be obtained by phoning 4706-0743 (Sao Paulo) and
0800-55-52-00 (other cities), or at one of the more than 70 retail locations
found throughout Brazil.