First-Quarter 2010 sales

PR Newswire/Les Echos/

- Press release - 

First quarter 2010 sales figures up by 10%

All time audience record    Confirmation of    Property resales bounce
     during March           FY 2010 forecast            back
Paris, 4 May 2010 - Consolidated sales for the first quarter 2010 increased 
by 10% to EUR 19.2m.

(All figures are based on a comparison with the same period in 2009, unless
otherwise stated)

Consolidated Revenues           As at 31st March  As at 31st March   Change
(EUR million)                          2010             2009

Classified ads                       14.911           13.584      1.327  +9.8%
- Paris area                          7.003            6.521        481  +7.4%
- Regions                             7.908            7.063        846 +12.0%
Online advertising and partnerships     861              751        110 +14.7%
Direct services to internet users       328              293         35 +11.8%
Total classified ads and media       16.100           14.628      1.472 +10.1%

Services: agency website design and 
listing                               1.533            1.260        273 +21.6%

Real estate software Périclès         1.548            1.548          0   0.0%

TOTAL revenues                       19.181           17.436      1.744 +10.0%

"Several factors contribute to the current rebound in real estate transactions:
interest rates are at a historic low, transaction prices appear to be
stabilizing, and the comparison base is favourable. This market environment
means our professional agency clients are in better financial condition.
As announced, we returned to double-digit growth in our sales figures during 
the first quarter 2010. All the Group businesses have contributed to this
performance. This advance, along with the recurrent effect of subscriptions 
has consolidated our optimism for the whole financial year", comments Roland
Tripard, Chairman of the Management Board of

• Historical audience performance for the Group websites. Internet traffic has
reached the record figure of 3.3 million unique visitors for the SeLoger and
Immostreet websites in March 2010. The time spent per visitor is the highest in
the sector (16 minutes against 3 to 6 minutes for the competitors). The leap in
the number of visits and pages viewed crowns the activity of the new version of
the Seloger website launched in September 2009.

                                        March-10  March-09   Change
Time spent per unique user*   minute     16:23     19:25     -3:02
Number of unique visitors*    million      3.3       2.8       17%
Number of visits              million     15.9      11.1       44%
Number of pages viewed        million    211.2     162.1       30%

Source: Google Analytics and *: Mediamétrie // NetRatings.

iPhone application, number one in its class. The Group confirms its lead in the
new mobile Internet territory, which rocketed with more than 15.5 million pages
viewed in April 2010. The application has been downloaded on over 330,000
handsets (i.e. over 570,000 downloads including u pdates).

• 10.1% growth in sales during Q1 2010 for Classified Ads, totalling EUR 16.1m.

The recovery of property resales results in the return of double-digit growth,
as announced. The net gain of invoiced clients for the period amounts to 437 on
a domestic level. This figure reveals our ability to win over new clients as
well as the improvement of the financial situation of estate agents.
The average domestic basket has increased by 7.2% to EUR 385 compared with the
end of March 2009. The average basket increased by 4.5% to EUR 487 in the Paris
Region and by 10.2% in the province to EUR 328. New clients are reacting
positively to services additional to the posting of ads: 65% of subscribers 
have purchased at least one supplementary option.

                         March-10  Dec-09   Sept-09   June-09  March-09
                                           Paris area

Number of customers      4,685     4,580     4,549     4,607    4,558
ARPU in Euros              487       481       481       473      466

Number of customers      8,500     8,168     8,010     8,075    7,928
ARPU in Euros              328       320       319       308      298


Number of customers     13,185    12,748    12,559    12,682   12,486
ARPU in Euros              385       378       378       368      359

• 14.7% increase in Online advertising and partnerships; in a context of
moderate market recovery of online advertising, the Group benefits from robust
growth, strengthening its ties with existing clients as well as pursuing the
development of partnerships with new advertisers.

• 21.6% increase for the Agency website design and listing; beyond the on line
advertising of properties for sale, estate agents have resumed investments
towards the regional recognition of their brand through the websites dedicated
to their agencies.

• Stabilisation for the real estate software activity Périclès: as the other
Group activities, Périclès has improved its quarterly performance by
stabilizing its sales for the period. The winning over of new clients should
have positive results during the coming quarters.

2010 Year Outlook

The turnover achieved as well as the sales results recorded during the first
quarter confirm our full year targets i.e. a sales figure of between EUR 81m 
and EUR 84m and an Ebitda* of between EUR 42m and EUR 44m.

Roland Tripard, Chairman of the Management Board of concludes 
" According to our expectations, the recovery of transactions has boosted 
growth for our professional agency clients and increased their appetite for
supplementary options. Nevertheless, uncertainties surround the vigour of the
economic recovery and the possible increase in long term interest rates at
yearend reduces visibility on the financial year. The historic record reached 
in last March, demonstrates that our attention remains focalised on the growth 
of our website audience even though competition remains lacklustre.
Innovation remains at the heart of our priorities: we will continue to propose
new services which contribute in the growth of ARPU to our customers throughout
the year. New coming features for users with added value will contribute to the
divide with competing websites."

Coming Events

- Annual General Meeting :    27 May 2010

- 2010 Q2 sales figure :      19 July 2010 (after market closing)

*EBITDA: Earnings before interest tax depreciation and amortization, 
 post IFRS 2.


The group is France's leading online real estate player, with
websites and services aimed at internet users and real estate professionals.
It has become France's benchmark online marketplace for real estate classified
ads with several leading sites,, and The group is also the leading
provider in France for real estate transactions software solutions with

The group gives internet users access to France's most extensive range of
classified real estate ads, with more than 2.3 million ads. It also gives real
estate professionals the largest platform in the market, with an audience
consisting of around 3.3 million unique visitors spending an average time of 
16 minutes (source: Mediametrie//Netratings March 2010).'s business model is based on innovative services dedicated to real
estate professionals. The company plans to maintain its growth strategy, which
focuses on four main areas:

  - continuing to add new estate agent customers, in both Paris and the 

  - improving its range of products and dedicated services for all types of 
    real estate professionals; 

  - introducing innovative new services for individuals planning a real estate

  - making selective acquisitions. has been listed on Euronext Paris (compartment B) since 
30 November 2006 and is part of the following indexes: SBF 250, CAC SMALL 90, 
CAT IT and Euronext 100.
ISIN code: FR0010294595


Investor relations:        Laurence Bégonin Maury
                           +33 1 53 38 29 00
                           [email protected] 

Corporate communication:   Karine Reffet
                           [email protected] 

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