Aufeminin.com

PRESS RELEASE AU FEMININ.COM : CA Q3 2011

PR Newswire/Les Echos/

Press release
Paris, October 18, 2011

 Results from the first 9 months of 2011: highly-profitable growth continues
                           Turnover: EUR32 million (+16%)
                                Operating margin: 29%

              Unaudited simplified consolidated income statement

in EURK (unaudited)    9         9       Change   Q3       Q3    Change
                     months    months            2011*    2010  
                      2011*     2010

Advertising          23,524    21,161    +11%   7,208    6,253    +15%
Smart AdServer        7,672     5,888    +30%   2,515    2,073    +21%
Other services          277       316              84              93    
Foreign currency 
transactions            513       279             183       34
Total turnover       31,986    27,644    +16%   9,990    8,453    +18%
Operating income      9,326     9,611     -3%   2,196    2,220     -1%
Income tax           (2,368)   (3,417)   -31%    (599)    (852)   -30%
Group net income      7,338     6,426    +14%   1,729    1,559    +11%

*Consolidation of Netmums.com beginning 1 August 2011 

Double-digit growth for both advertising and Smart AdServer

Turnover for aufemina.com in the third quarter of 2011 reached EUR10.0 million,
up 18% compared with the third quarter of 2010, 11% in organic growth. The Group
posted double-digit growth in its two businesses, advertising (+15%) and Smart
AdServer (+21%).

Over the entire 9-month period, Group turnover stood at EUR32.0 million, up 16%
year-on-year. These numbers reflect strong growth in both advertising (+11%) and
Smart AdServer (+30%). Business, which recorded positive growth in France, is
particularly active internationally (+32%), in line with the Group's dynamic
international development strategy. Aufeminin.com's international business
accounted for 48% of its turnover versus 42% one year ago.

Operating margin of 29% including expenses from the acquisition of Netmums.com.

With operating income of EUR9.3 million over the first 9 months of the year,
aufeminin.com posted an operating margin of 29%. This margin integrated, in Q3,
expenses from the acquisition of Netmums.com, totalling EUR340,000. Excluding
expenses from the acquisition of Netmums.com, the operating margin reaches 30%.

Tax loss carryforwards in Spain and Italy enabled income tax expenses to be
reduced. Net income, Group share stood at EUR7.3 million, up 14%, enabling the
Group to record a high net margin of 23%.

A rapidly expanding audience surpassing 40 million unique visitors (1)

The Group's audience continues to grow and in August 2011 it reached 40.2
million unique visitors(1) worldwide, which was an increase of 12%.

Outlook

The consolidation of Netmums.com, a UK site targeting mothers that aufeminin.com
acquired on 1 August 2011, was a success and synergies are already in place.

Over the year, aufeminin.com intends to continue its growth, coupled with high
profitability.

          Next earnings announcement scheduled for 17 January 2012:
                    Turnover in the fourth quarter of 2011

About auFeminin.com

82.25%-owned by the Axel Springer Group, the aufeminin.com Group is the no. 1
publisher of online content for women in Europe, with operations in France,
Germany, the UK, Belgium, Spain, Italy, Poland, Switzerland, Canada, Morocco and
Vietnam. Its reaches 40.2 million unique(1) visitors in the world.
In France, the Group extended its digital offering for mobile phones with an
aufeminin application for iPhone, a Marmiton application on iPhone and Android,
Windows Phone 7, iPad, Android and HP Touch Pad and m.aufeminin.com and
m.marmiton.org websites optimised for mobiles.
Aufeminin.com is also the owner of Smart AdServer, which develops, markets and
sells, for media outlets and publishers, premium adserving solutions for
managing web display campaigns, mobiles and the iPad. Smart AdServer currently
has 300 clients on 1,500 sites across four continents.
The Group aufeminin.com generated turnover of EUR40.5 million in 2010.
AuFeminin.com is listed in compartment C of NYSE-Euronext Paris 
(ISIN: FR0004042083, Ticker: FEM).

(1) Source: comScore, August 2011.

auFeminin.com                          actifin
[email protected]             Ana├»s de Scitivaux/Emilie Debes
                                       [email protected]
                                       Tel: +33 (0)1 56 88 11 11
                      
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