MySale Group PLC

Full Year Trading Update

RNS Number : 8886F
MySale Group PLC
21 July 2021

21 July 2021



MySale Group plc


(the "Company", "MySale" or the "Group")


Full Year Trading Update


Returned to positive underlying EBITDA. Significant financial and strategic progress. Well positioned for strong growth in FY22


MySale (AIM: MYSL), a leading international online retailer, is pleased to provide a trading update for the 12 months to 30 June 2021.


· Group underlying EBITDA of A$4.2m ahead of market expectations, an improvement of A$6.9m from the A$2.7m loss in FY20.

· Core Revenue* increased by 14% to A$122.0m (FY20: A$107.2m) 

· Group Total Revenue decreased by 4% to A$125.6m (FY20: A$131.0m),in line with management expectations.  

· Gross profit increased to A$46.3m (FY20: A$43.9m)

· Continued reduction in cost base to $A42.1m (FY20: $A47.8m)

· Net cash position of $A9.1m. Debt free.

· Exceptional progress made with scaling the marketplace with over 200 brand partners launched onto the new marketplace seller platform with significant new business and revenue momentum into FY22.

*Core Revenue: All Group revenues excluding revenue from legacy inventory.


The Group has successfully executed the strategic initiatives under its ANZ First strategy, outlined in 2019, and has delivered positive underlying EBITDA, ahead of market expectations.

Excellent progress has been made in scaling the Group's new marketplace seller platform providing access for more than 200 brands and partners focussed on off-price fashion, beauty and home branded merchandise. Management expects that this growth will accelerate at pace, with marketplace revenues expected to increase significantly in FY22, to become the Group's largest channel. This exceptional growth enables the business to scale without a corresponding investment in inventory.

We also continue to make good progress scaling the amount of selective higher margin own stock inventory, with a focus on buying "width not depth" and adopting a "test and repeat" strategy. This channel represented 16.7% of sales (FY20: Nil) and is forecast to continue to scale in FY22.

There has been a further reduction in the cost base as we continue to simplify the business and scale the low-cost marketplace platform. We anticipate further operational efficiencies in FY22 as we scale the platform whilst delivering cost savings in our distribution centre.

The Group's counter-seasonal proposition continues to resonate with its international partners and we are seeing an excess of global inventory, however, the reliability and costs of international shipping remains challenging.

While the Group remains cautious on the full year outlook, the Board expects FY22 Group revenues to be materially ahead of current market expectations, driven by this accelerated growth in marketplace revenues. However, in light of the Groups long term growth strategy to drive a greater mix of marketplace revenue, this is expected to reduce FY22 Group gross margin to approximately 31%.

The Group continues to operate from a net cash position. At 30 June 2021, the Group's cash balance was A$9.1m, with no debt.  

Carl Jackson, CEO of MySale, commented:

"I am pleased to report that our successful completion of the strategic initiatives outlined in June 2019 has resulted in the Group delivering an underlying EBITDA of A$4.2m.


We have made significant changes to the leadership team which has delivered immediate results, particular in the Group's marketplace platform, which has scaled rapidly with the addition of over 200 new sellers. Looking forward, we will continue to scale at pace the number of marketplace sellers, invest in the proprietary platform and further strengthen the management team, underpinning future growth.


We have delivered strong improvements in gross margin as we increase our own-stock inventory channel, adopting a "test and repeat" strategy. We have also maintained strict control of our cost base and anticipate further operational efficiencies as we continue to scale the business.


Given the uncertainty associated with the pandemic, we remain cautious about FY22, however, the progress made over the last year gives us confidence in our ability to build a substantially larger business and deliver our ambition to be the leading ANZ off-price fashion, beauty and homewares marketplace platform. This will be underpinned by capitalising on our large customer base and attractive long-term fundamentals."



This announcement contains inside information for the purposes of the retained UK version of the EU Market Abuse Regulation (EU) 596/2014 ("UK MAR") and is disclosed in accordance with the Company's obligations under UK MAR. This announcement is being made on behalf of the Company by the directors named below.


Enquiries :

MySale Group plc


Carl Jackson, Chief Executive Officer

Mats Weiss, Chief Financial and Operating Officer

+61 (0) 414 817 843

+61 (0) 403 810 762



Singer Capital Markets (Nominated Adviser and Joint Broker)

+44 (0) 20 7496 3000

Mark Taylor

Justin McKeegan





Zeus Capital (Joint Broker)

Daniel Harris/James Hornigold, Corporate Finance

John Goold, Corporate Broking

+44 (0) 20 3829 5000



MHP Communications (Financial PR Adviser)

+44 (0) 20 3128 8570

Simon Hockridge

Giles Robinson

Pete Lambie




MYSALE's operates a group of leading proprietary ecommerce platforms that offer unparalleled access to brands at great prices. Launched in Australia in 2007, MYSALE continues to be the go-to destination for hard-to-own fashion and lifestyle items ranging across apparel, shoes, accessories, homewares and lifestyle, beauty, kids and baby and at great prices.  Brand partners get unparalleled access to a unique shopping audience, leading marketplace experience and channel for counter seasonal goods.





Customers are always put first, and with thousands of 4+ star reviews , our success is ultimately our customer's satisfaction. Fulfilling millions of orders each year from Australia and internationally, MYSALE is trusted to deliver bargains that surprise and delight, from brands not otherwise accessible to shoppers.


Our customer journey is underpinned by a custom scalable technology platform and operational innovation that personalises the shopping experience and provides a seamless experience for sellers and customers alike. MYSALE occupies the enviable position as a global fashion marketplace with beach-head markets of Australia & New Zealand.




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