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888 joins forces with Kambi Sports

By BFN News | 12:31 PM | Monday 20 May, 2013

888, the online gaming entertainment and solution providers, has signed an agreement with Kambi Sports Solutions, a leading sportsbook supplier to deliver a fully managed sportsbook solution to 888. It will be under the brand and the agreement will enable 888 to offer a broader range of betting markets and products, for the UK and other regulated markets, through online and mobile channels. Kambi's sportsbook will be fully integrated with 888's back office platform, enabling the players to move seamlessly between poker, casino and sport. In addition, the agreement with Kambi will further enable 888 to pursue its strategy in regulated markets across globe. Itai Frieberger, COO of 888 Holdings: "888 has been at the forefront of online and mobile gaming across the world, delivering continued growth through our core products. "By partnering with Kambi we will be aligning our sport platform with the rest of our offering, enabling us to increase our footprint while delivering a best-of-breed product to our players. By applying our award-winning back office and marketing expertise to the re-launch of 888sport, powered by Kambi, we will look to enhance player value through more efficient engagement." At 12:31pm: (LON:888) share price was -1.5p at 175.1p Story provided by

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