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Brave Bison strategic relationship with PGA Tour

By BFN News | 07:40 AM | Monday 24 April, 2017


Independent digital media and social video broadcaster Brave Bison has been selected by PGA Tour as a strategic partner to enhance its presence on YouTube and other channels. Brave Bison said its international reach and experience outside the US played an important role in the PGA Tour's decision. Brave Bison said it would utilise its wide-ranging expertise in support of the relationship including channel management, digital rights management and original content strategy development. It said the project would focus on the core PGA Tour channel but would also include other portfolio channels such as Skratch, offering a fresh take on golf, and PGA Tour Champions, the circuit of tournaments for former PGA Tour greats, aged 50 and older. Story provided by StockMarketWire.com

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