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Brave Bison wins Shell YouTube channel contract

By BFN News | 07:35 AM | Monday 03 April, 2017

Brave Bison has won a contract with Shell International to maximise engagement across its YouTube channel. Brave Bison said: "Having run a YouTube channel for many years, Shell recognised the potential to curate and contain all salient content from around the globe in a single online environment." Brave Bison - which won the contract following a competitive tender - said it would work on maximising the potential of Shell's YouTube channel providing research, insight and expert channel management. It added: "Working closely with Shell's internal teams, content producers and agencies, the aim is to present a clear vision and overall purpose that is aligned to the company's communications strategy." Story provided by

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