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YouGov says trading expected to beat expectations

By BFN News | 07:05 AM | Friday 04 August, 2017

YouGov said trading for the year to 31 July 2017 is expected to be ahead of the Board's previous expectations. YouGov achieved another year of revenue growth well ahead of the global market research sector and maintained the performance trends reported in the first half of the current financial year. In line with our strategy, revenue from Data Products and Services continued to grow strongly across a number of regions and our Custom Research business significantly improved its profitability. YouGov's ability to provide accurate, in-depth data on a digital platform was publicly demonstrated during the period through our ground-breaking UK General Election seat-by-seat model. Its combination of connected data and sophisticated analytics is directly applicable to the analysis and monitoring of audiences in many marketing contexts. The Group's international coverage, especially its growing business in the US, also enabled it to benefit from the lower value of sterling compared to other currencies. Story provided by

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