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AssetCo PLC (ASTO)

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Wednesday 15 September, 2021

AssetCo PLC

Director Appointment and CEO Change

RNS Number : 7735L
AssetCo PLC
15 September 2021

15 September 2021

AssetCo plc

("AssetCo" or the "Company")

Director Appointment and Chief Executive Officer change

AssetCo is pleased to announce that Campbell Fleming will be joining the board of directors and take up the role of Chief Executive Officer with effect from 2 October 2021.


In the Readmission circular sent to Shareholders on 26 March 2021 it was explained that Peter McKellar would become Deputy Chairman and Chief Executive Officer of the Company, but that due to his other business commitments a full-time Chief Executive would be recruited at a future date. Following Campbell's appointment, Peter will continue to be Deputy Chairman of the Company and will remain actively involved in the development and execution of the Company's strategy.


Campbell is Chairman of The Big Exchange and a non-executive director of a number of other private companies. He was Global Head of Distribution and Marketing at Standard Life Aberdeen plc until September 2020. Before joining Aberdeen Asset Management in August 2016, Campbell was Chief Executive - EMEA and Global Chief Operating Officer at Columbia Threadneedle Investments, having joined that firm as Global Head of Distribution in November 2009. Prior to this, Campbell was head of UK for JPMorgan Asset Management.


The disclosures required by Schedule 2(g) of the AIM Rules for Companies in respect of Campbell Fleming are set out in the Appendix to this announcement.


Martin Gilbert, Chairman of AssetCo, commented:

"I am delighted that Campbell will be joining AssetCo as Chief Executive Officer in early October. His experience and expertise within the asset and wealth management industry, together with his leadership qualities, means he is well placed to build on AssetCo's strong foundations. The sector is facing numerous challenges, but the importance of the industry in enabling clients to achieve their financial goals is even greater. Campbell shares our belief that AssetCo can play a key role by investing in, supporting and developing businesses to meet the needs of investors."


"Peter steps down from his role as Chief Executive Officer with AssetCo in fantastic shape. In the space of only a few months, he has overseen the acquisition of Saracen Fund Managers, the acquisition of a majority equity interest in Rize ETF and the acquisition of a 30% equity interest in Parmenion. The Board and I are immensely grateful to Peter for all his hard work and guidance. We are delighted he will remain on the Board as Deputy Chairman, continuing to be involved actively in the Company's development." 


Campbell Fleming commented:

"I am excited to be joining Martin, Peter and the AssetCo team, whose focus on clients, industry experience and commitment to innovation attracted me. There are a number of structural shifts taking place within the asset and wealth management industry, such as digitisation and changing investing habits. As an agile business, AssetCo can capitalise on these shifts to deliver value for investors and shareholders.  I am really looking forward to building on the excellent momentum AssetCo has established in such a short period, as well as working with Martin, Peter and the wider team."



AssetCo plc

Peter McKellar, Deputy Chairman and CEO

James Thorneley, Head of Communications

Tel: +44 (0) 7958 005 141


Arden Partners plc

Nominated adviser and broker

John Llewellyn-Lloyd / Louisa Waddell / Akhil Shah

Tel: +44 (0) 20 7614 5900



Neil Bennett

Rachel Cohen

Tel: +44 (207) 379 5151





Full name (age)


Campbell Fleming (56)


Current directorships / partnerships:


The Big Exchange Ltd

The Big Exchange (TBF) Ltd

Ruffer LLP

The Heather Club Ltd

Fleming Flagship Ltd

Moy Sheep Farms LLP

F&F Ltd



Previous Directorships / partnerships (in the last five years)


Aberdeen Asset Management PLC

Phoenix plc

Aberdeen Asset Investments Limited

Aberdeen Asset Managers Limited

Aberdeen Asset Middle East Limited

Aberdeen Investment Solutions Limited

Aberdeen Standard Capital Limited

The Truelove Foundation

ASI (Gold) Limited

Finca Santa Teresa Ltd

PGH (Cayman)


As at today's date, Mr. Fleming holds 150,000 Ordinary Shares in the Company.


No further information is required to be disclosed under AIM Rule 17 or Schedule 2(g) of the AIM Rules for Companies.

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