PR Newswire/Les Echos/
Press Release
Paris, August 29, 2011
2011 First-half results:
Sustained growth and strong profit levels
Turnover: +15%
Operating margin: 32%
Consolidated non audited simplified P&L
in thousands of euros H1 2011 H1 2010 Chg. Q2 2011 Q2 2010 Chg.
(non audited)
Advertising 16,316 14,908 +9% 10,081 8,735 +15%
Smart AdServer 5,157 3,815 +35% 2,571 2,080 +24%
Other services 192 223 -14% 123 98 +26%
Foreign currency
transactions 330 245 +35% 199 143 +39%
Total turnover 21,996 19,191 +15% 12,974 11,055 +17%
Operating income 7,130 7,293 -2% 5,116 4,776 +7%
Income tax and
contributions (1,769) (2,565) -31% (1,551) (1,746) -11%
Net income, Group share 5,609 4,867 +15% 3,712 3,002 +24%
The Group accounts for the first half of the year were approved by the Board of
Directors' meeting held on August 29, 2011.
Return to a more sustained growth dynamic in the second quarter
aufeminin.com enjoyed a 15% increase in turnover for the first half of 2011
which came in at EUR22.0 million compared to a figure of EUR1 9.2 million for
the first six months of 2010. This entirely organic increase reflects both the
return to more sustained growth in advertising in the second quarter (+15%) and
the continued fast development of Smart Adserver.
Strong operating margin (32%) and net income (26%) not rocked by high
investment levels
aufeminin.com invested heavily during the first half of 2011, working to
reinforce its technological leadership with the launch of new product offers
(Marmiton app for Android and iPad tablets, new aufeminin iphone application,
etc.) and the deployment of its services to connected TV screens. The Group
also continued to invest in its international expansion, increasing its
presence in Spain and Italy by setting up local editorial and sales teams.
Despite this substantial investment, the Group's operating income for the
period amounted to EUR7.1 million for an operating margin of 32%.
This strong operating profitability illustrates the Group's capacity to
continue to grow and invest in its future development, whilst at the same time
streamlining its costs.
Given the losses carried over in Spain and Italy, aufeminin.com's income tax
expense was down over the period at EUR1.8 million. Up 15% on the first half of
2010, Group net income came in at EUR5.6 million, resulting in a net margin
of 26%.
Outlook: Integration of Netmums.com and continued focus on sustained and
profitable growth
On August 1, 2011, aufeminin.com acquired 100 percent of British parental
website, Netmums.com. Already present in the UK with sofeminine.co.uk, this
latest addition means that the Group now ranks as the market leader by a
significant margin.
A close community website that operates on the basis of contributions from its
visitors, Netmums.com has a UK audience of 0.7 million unique users(1) and
generated a turnover of EUR3.1 million for the fiscal year ended April 30,
2011.
Its acquisition also gives the aufeminin.com Group a major competitive edge for
its Pan-European advertising campaigns.
Despite an uncertain advertising market, aufeminin.com is looking forward to
new growth and strong profitability in the second half of 2011.
The next announcement is scheduled for October 18, 2011, after the close of
trading:
Unaudited turnover and operating income for Q3 2011
About aufeminin.com
82.25% controlled by the Axel Springer Group, the auFeminin.com Group is the
No. 1 publisher of women's websites in Europe. Present in France, Germany, the
UK, Belgium, Spain, Italy, Poland, Switzerland, Canada, Morocco, Tunisia and
Vietnam, it currently reaches an audience of 39.1 million unique site
visitors(2) around the world.
In Europe, the Group has upgraded its digital offer for mobile devices with an
aufeminin iPhone app, a Marmiton iPhone app and its m.aufeminin.com website.
auFeminin.com is also the owner of Smart AdServer, which develops and markets
premium ad serving solutions to media outlets and publishers for managing web
ad display, cell phone and iPad campaigns. Today, Smart AdServer has 250
customers for a total of 1,500 websites on four continents.
In 2010, the aufeminin.com Group posted turnover of EUR40.5 million.
aufeminin.com is listed on Compartment C of NYSE-Euronext Paris (ISIN:
FR0004042083, Ticker: FEM).
(1) Source: comScore, June 2011
(2) Source: comScore, July 2011
aufeminin.com actifin
[email protected] Anaïs de Scitivaux / Charlène Masson
[email protected]
Tel: +33 (0)1 56 88 11 11
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