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Tuesday 30 August, 2011

Aufeminin.com

Press Release AuFeminin.com 2011 First-half re...

PR Newswire/Les Echos/

Press Release
Paris, August 29, 2011

                             2011 First-half results:
                    Sustained growth and strong profit levels
                                 Turnover: +15%
                             Operating margin: 32%

                     Consolidated non audited simplified P&L

in thousands of euros   H1 2011  H1 2010   Chg.  Q2 2011  Q2 2010   Chg.
(non audited)

Advertising              16,316   14,908    +9%   10,081    8,735   +15%
Smart AdServer            5,157    3,815   +35%    2,571    2,080   +24%
Other services              192      223   -14%      123       98   +26%
Foreign currency 
transactions                330      245   +35%      199      143   +39%
Total turnover           21,996   19,191   +15%   12,974   11,055   +17%
Operating income          7,130    7,293    -2%    5,116    4,776    +7%
Income tax and 
contributions            (1,769)  (2,565)  -31%   (1,551)  (1,746)  -11%
Net income, Group share   5,609    4,867   +15%    3,712    3,002   +24%

The Group accounts for the first half of the year were approved by the Board of
Directors' meeting held on August 29, 2011.

Return to a more sustained growth dynamic in the second quarter

aufeminin.com enjoyed a 15% increase in turnover for the first half of 2011
which came in at EUR22.0 million compared to a figure of EUR1 9.2 million for
the first six months of 2010. This entirely organic increase reflects both the
return to more sustained growth in advertising in the second quarter (+15%) and
the continued fast development of Smart Adserver.

Strong operating margin (32%) and net income (26%) not rocked by high 
investment levels

aufeminin.com invested heavily during the first half of 2011, working to
reinforce its technological leadership with the launch of new product offers
(Marmiton app for Android and iPad tablets, new aufeminin iphone application,
etc.) and the deployment of its services to connected TV screens. The Group 
also continued to invest in its international expansion, increasing its 
presence in Spain and Italy by setting up local editorial and sales teams. 
Despite this substantial investment, the Group's operating income for the 
period amounted to EUR7.1 million for an operating margin of 32%.

This strong operating profitability illustrates the Group's capacity to 
continue to grow and invest in its future development, whilst at the same time
streamlining its costs.

Given the losses carried over in Spain and Italy, aufeminin.com's income tax
expense was down over the period at EUR1.8 million. Up 15% on the first half of
2010, Group net income came in at EUR5.6 million, resulting in a net margin 
of 26%.

Outlook: Integration of Netmums.com and continued focus on sustained and
profitable growth

On August 1, 2011, aufeminin.com acquired 100 percent of British parental
website, Netmums.com. Already present in the UK with sofeminine.co.uk, this
latest addition means that the Group now ranks as the market leader by a
significant margin.

A close community website that operates on the basis of contributions from its
visitors, Netmums.com has a UK audience of 0.7 million unique users(1) and
generated a turnover of EUR3.1 million for the fiscal year ended April 30,
2011.

Its acquisition also gives the aufeminin.com Group a major competitive edge for
its Pan-European advertising campaigns.

Despite an uncertain advertising market, aufeminin.com is looking forward to 
new growth and strong profitability in the second half of 2011.

  The next announcement is scheduled for October 18, 2011, after the close of
                                    trading:
              Unaudited turnover and operating income for Q3 2011

About aufeminin.com

82.25% controlled by the Axel Springer Group, the auFeminin.com Group is the 
No. 1 publisher of women's websites in Europe. Present in France, Germany, the 
UK, Belgium, Spain, Italy, Poland, Switzerland, Canada, Morocco, Tunisia and
Vietnam, it currently reaches an audience of 39.1 million unique site
visitors(2) around the world.

In Europe, the Group has upgraded its digital offer for mobile devices with an
aufeminin iPhone app, a Marmiton iPhone app and its m.aufeminin.com website.

auFeminin.com is also the owner of Smart AdServer, which develops and markets
premium ad serving solutions to media outlets and publishers for managing web 
ad display, cell phone and iPad campaigns. Today, Smart AdServer has 250 
customers for a total of 1,500 websites on four continents.
In 2010, the aufeminin.com Group posted turnover of EUR40.5 million.
aufeminin.com is listed on Compartment C of NYSE-Euronext Paris (ISIN:
FR0004042083, Ticker: FEM).

(1) Source: comScore, June 2011
(2) Source: comScore, July 2011

aufeminin.com                  actifin
[email protected]     Anaïs de Scitivaux / Charlène Masson
                               [email protected]
                               Tel: +33 (0)1 56 88 11 11
                      
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