Information  X 
Enter a valid email address

Blackbird PLC (BIRD)

  Print   

Thursday 15 July, 2021

Blackbird PLC

Athletes Unlimited chooses Blackbird

RNS Number : 2513F
Blackbird PLC
15 July 2021
 

Reach non-regulatory announcement*

 

Blackbird to drive fast, flexible, efficient cloud native video workflows for Athletes Unlimited

 

15 July 2021, New York and London - Blackbird plc (AIM:BIRD), the developer and seller of the market-leading cloud native video editing platform, Blackbird, announced today that Athletes Unlimited has chosen Blackbird to drive fast, flexible and efficient cloud native video workflows.

 

Founded by Jon Patricof and Jonathan Soros, Athletes Unlimited is a fast-growing network of next generation US sports leagues covering softball, volleyball and lacrosse. Making key decisions regarding how the leagues are run, professional athletes compete in innovative versions of their sports scoring points to move up and down leader boards with the ultimate aim of being crowned Athletes Unlimited Champion. Via a tiered membership program sports fans are able to enjoy live games, a broad library of great content and engage with their favourite players.

 

Athletes Unlimited will deploy Blackbird for high performance, scalable cloud native video editing of its sports content. Using browser-based Blackbird, the media operations team will have instant access to live and file-based content for the rapid editing, enriching and publishing of content to the Athletes Unlimited website, social channels and broadcast partners for fans to enjoy. Blackbird will enable remote production eliminating the need to travel to a facility or event and also remove the need to transit material back and forth from multiple local storage environments. Blackbird will be deployed within Athletes Unlimited's Amazon Web Services (AWS) infrastructure.

 

Athletes Unlimited CEO and Co-Founder, Jon Patricof, said: "We are thrilled to engage Blackbird and their suite of world class editing and video collaboration tools that will enhance our digital storytelling during our softball, volleyball and lacrosse leagues."

 

 

Blackbird CEO, Ian McDonough, added : " It's fantastic to be rolling Blackbird out to another US sports client. Athletes Unlimited will use Blackbird, the world's most advanced cloud editing platform, on a wide variety of sports in broadcast and digital workflows both live and file based.  We are delighted to be a part of the monetisation and scaling of their sports leagues."

 

Blackbird drives awareness, monetization and efficiencies for brands in the sports, news, entertainment and enterprise sectors. The company's customers include Tata Communications, EVS, BT, IMG, Univision, Sky News Arabia, A+E Networks, NHL, Eleven Sports, Riot Games, the U.S Department of State and 69 local US news stations with TownNews.

 

Enquiries:

Blackbird plc

Ian McDonough, Chief Executive Officer

Adrian Lambert, Chief Marketing Officer

Tel: +44 (0)20 8879 7245

 

Allenby Capital Limited (Nominated Adviser and Broker)

Nick Naylor (Corporate Finance)

Amrit Nahal (Sales and Corporate Broking)

Tel: +44 (0)20 3328 5656

 

About Athletes Unlimited  

Athletes Unlimited is a new model of pro sports where athletes are decision-makers and individual players are champions of team sports. We literally change the game with faster play and new team rosters every week, delivering next-level competition and engagement in which every moment counts. The first season of women's softball was completed in 2020 and the first season of women's indoor volleyball was completed in March 2021. The inaugural season of women's lacrosse launches in July 2021 and the second season of softball kicks off in August 2021 to be followed by season two of volleyball in 2022.

 

About Blackbird plc

Blackbird plc operates in the fast-growing SaaS and cloud video market. It has created Blackbird®, the world's most advanced suite of cloud-native computing applications for video, all underpinned by its lightning-fast codec. Blackbird plc's patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud. Blackbird® enables multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses, other mass market digital video channels and corporations.

 

Since it is cloud-native, Blackbird® removes the need for costly, high end workstations and can be used from almost anywhere on almost any device. It also allows full visibility on multi-location digital content, improves time to market for live content such as video clips and highlights for digital distribution, and ultimately results in much more effective monetisation.

 

Blackbird® is a registered trademark of Blackbird plc.

 

www.blackbird.vide o

www.linkedin.com/company/blackbird-cloud

www.twitter.com/blackbirdcloud

www.facebook.com/blackbirdplc  

 

*About Reach announcements

This is a Reach announcement. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute media only / non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on Reach.

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit www.rns.com.

Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
 
END
 
 
NRAEAFXLFDEFEFA

a d v e r t i s e m e n t