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Blackbird PLC (BIRD)


Monday 29 March, 2021

Blackbird PLC

BT chooses Blackbird for cloud video production

RNS Number : 7201T
Blackbird PLC
29 March 2021

BT chooses Blackbird for ultra-fast and sustainable cloud native video editing and publishing


29th March 2021, London  - Blackbird plc (AIM:BIRD), the developer and seller of the market-leading cloud video editing platform, Blackbird, announced today that BT has chosen Blackbird for ultra-fast and sustainable cloud native video editing and publishing.


Blackbird is the world's fastest, most powerful professional cloud native video editing and publishing platform, providing rapid access to video content for the easy creation of clips, highlights and long form content to multiple devices and platforms. Blackbird enables enterprises to scale effortlessly, drive significant productivity improvements and assist in meeting sustainability and carbon reduction targets due to the platform's highly efficient cloud native architecture.


BT will deploy Blackbird for high performance, scalable cloud native editing and publishing of content for its media operations. Working in conjunction with the Head of Content Operations, Pete Harvey, the Content Operations team will use Blackbird to access and edit multiple live broadcast streams of sports and other content for the fast production of assets for downstream distribution to over the top (OTT) and video on demand (VOD) channels for viewers to enjoy.

Blackbird CEO, Ian McDonough, commented:


"We are truly delighted to have a company as important and innovative as BT as a new client. The focus is working with BT on the fast turnaround of VOD content produced from BT's live broadcasts and Blackbird will significantly improve speed and efficiency - providing end customers access to content in a shorter time scale. In addition, with BT's increased focus on remote working and migration to cloud architecture, the flexibility, resilience and carbon efficiency of the Blackbird technology make us an excellent and future proofed fit."


Blackbird drives awareness, reach and monetization for brands in the sports, news, entertainment and enterprise sectors. The company's customers include Tata Communications, EVS, IMG, Deltatre, Sky News Arabia, A+E Networks, NHL, Eleven Sports, Riot Games, Arsenal FC, the U.S Department of State and 50 local US news stations with TownNews.



Blackbird plc

Ian McDonough, Chief Executive Officer

Adrian Lambert, Marketing Director



Tel: +44 (0)20 8879 7245

Allenby Capital Limited (Nominated Adviser and Broker)

Nick Naylor (Corporate Finance)

Amrit Nahal (Sales and Corporate Broking)

Tel: +44 (0)20 3328 5656





About Blackbird plc

Blackbird plc operates in the fast-growing SaaS and cloud video market. It has created Blackbird®, the world's most advanced suite of cloud-native computing applications for video, all underpinned by its lightning-fast codec. Blackbird plc's patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud. Blackbird® enables multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses, other mass market digital video channels and corporations.


Since it is cloud-native, Blackbird® removes the need for costly, high end workstations and can be used from almost anywhere on almost any device. It also allows full visibility on multi-location digital content, improves time to market for live content such as video clips and highlights for social media distribution, and ultimately results in much more effective monetisation.


Blackbird® is a registered trademark of Blackbird plc.



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