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Tuesday 22 July, 2014 plc

Launch of German language website

RNS Number : 9183M plc
22 July 2014

For Immediate Release               

22 July 2014


("" or the "Company")


Launch of German language website, one of the UK's largest pure-play online, own brand fashion retailers, is pleased to announce the launch of its new German language website.


This is the third foreign language site following the launch of the French site in October 2013 and the Spanish site in May 2014. The launch will be supported by a marketing campaign in Germany.


In addition to the new site, has also recently added three further currencies; Swedish Krona, Danish Krone and Norwegian Krone. This adds to the existing six currencies already available: Euros, US Dollars, Australian Dollars, Canadian Dollars, New Zealand Dollars and Pounds Sterling.


For the year ended 28 February 2014, International sales accounted for 35% of total sales and the additional launch of the German language site and new currencies will further extend's global presence.



Enquiries: plc

Mahmud Kamani, Joint Chief Executive

Carol Kane, Joint Chief Executive

Neil Catto, Chief Financial Officer

Benjamin Robertson, Investor Relations


c/o Buchanan +44 (0)20 7466 5000




[email protected]

Buchanan - Financial PR adviser

Richard Oldworth

Helen Chan

Gabriella Clinkard


+44 (0)20 7466 5000

[email protected]

Zeus Capital - Nominated adviser and broker

Nick Cowles

Andrew Jones

John Goold



Tel: +44 (0)161 831 1512


Tel: +44 (0)20 7533 7727




"The Global Fashion Leader for a Social Generation" is one of the UK's largest pure-play online, own brand fashion retailers. The Company designs, sources, markets and sells own brand clothing, shoes and accessories through the website to a core market of 14-35 year old consumers in the UK and globally. is focused on selling the latest on-trend fashions across a range of aspirational, but value orientated, boohoo branded products.  Founded in 2006, has grown rapidly, developing a brand identity and an international online proposition for consumers, and now has over 2.3 million active customers.

This information is provided by RNS
The company news service from the London Stock Exchange

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