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British Honey Co. (BHC)


Tuesday 09 March, 2021

British Honey Co.

Appointment of Chief Operating Officer

RNS Number : 6085R
British Honey Company PLC (The)
09 March 2021



The British Honey Company plc

("British Honey", "BHC" or the "Company")


Appointment of Chief Operating Officer


The British Honey Company plc, the producer of premium British honey, honey-infused spirits and alcohol sanitiser products, is pleased to announce the appointment of Mr Matt Fletcher as Chief Operating Officer ("COO").


This is a newly created position within BHC's senior leadership team, reporting directly to the Board, and follows the successful acquisition of Union Distillers Limited last month which, as part of its continuing growth strategy, has significantly enlarged the Group.


Mr Fletcher joins BHC from The MidCounties Co-Operative, a large, Midlands-based customer of BHC, where he was Head of Direct Sourcing, responsible for building a portfolio of over 250 suppliers across 54 categories. He previously held senior management positions at Holland & Barrett International and House of Fraser.


In his new role, Mr Fletcher will report directly to BHC's Board and will lead the manufacturing and operations teams.


Commenting on the appointment, Michael Williams, CEO of British Honey, said:

"We are delighted to welcome Matt to BHC. The Company has known him professionally for a number of years in his capacity at MidCounties Co-op so we are well aware of his capabilities. BHC's Business Model is underpinned by leading edge technology with connectivity to an ever-increasing number of online sales and social media platforms where Matt's knowledge and experience of EDI coupled with his strategic planning and Project management expertise will be of great benefit to the business."



British Honey

Michael Williams, CEO

Brooke Wiseman, Marketing Director

Tel: +44 (0)7976 559243

Email: [email protected]


Walbrook PR Limited - Financial PR

Paul Vann / Nick Rome / Nicholas Johnson

Tel: +44 (0)20 7933 8780

  +44 (0)7768 807631

[email protected]



About The British Honey Company plc

Launched in 2014, BHC has an extensive collection of award-winning spirits brands crafted at its onsite distillery in Buckinghamshire. Its impressive range began with Keepr's British Honey Spirits infused with 100% pure honey from its own fully traceable apiaries and includes gin, rum, bourbon, vodka and a ready to drink selection of hard seltzers and a low alcohol gin and tonic.

In 2020 it expanded further after acquiring the brands of the London Distillery Company (Dodd's Organic Gin, Rye and Single Malt Whiskeys), securing an exciting partnership agreement with English Heritage to produce its gins and launching an affordable luxury spirits range, 1606. In the same year, BHC also developed its first alcohol sanitiser product in the UK in response to the Covid-19 outbreak.

Future plans will see BHC open a second distillery on Oxfordshire's Tusmore Estate, expected late 2021, where it will produce a Tusmore Single Estate Triple Distilled Premium English Whiskey to add to its Single Malt Tusmore Whiskey, of which investment casks are currently available to purchase.


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