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Character Group PLC (CCT)

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Friday 17 January, 2020

Character Group PLC

Trading Update

RNS Number : 1030A
Character Group PLC
17 January 2020


The information contained within this announcement is deemed by the Company to constitute inside information

stipulated under the Market Abuse Regulation (EU) No. 596/2014.  Upon the publication of this announcement via

the Regulatory Information Service, this inside information is now considered to be in the public domain.



LONDON: Friday, 17 January 2020




("Character", "Group" or "Company")


Designers, developers and international distributor of toys, games and giftware


Trading Update



Ahead of the Group's Annual General Meeting being held today (17 January at 11.00hrs), Character provides the following trading update:


The 2019 Christmas trading period was extremely challenging with the total toy market in the UK contracting for the second successive year, and those conditions will impact our results for the first half of the financial year.  Sales of our core products were down against the comparable period last year.  Nevertheless they performed well with good sell through at retail in the UK.   


We enter the 2020 calendar year with a very strong product portfolio and, although the first half results will be below last year, we anticipate that the Group will deliver one of our strongest second half performances to date.  Our confidence for the second half has been boosted by the reactions from our customers to recent product previews and presentations.  With further viewing opportunities and product launches planned for the London Toy Fair, which takes place next week at Olympia, we expect the momentum to continue.


Despite the anticipated strong finish to the current financial year, the weakened Christmas performance has led the Board to believe that the Group's profit before tax for the year ending 31 August 2020 will be circa £10m, which is lower than current consensus expectations.


The Board looks forward to updating shareholders at the time of the publication of its interim results in early May.



The Character Group plc

FTSE sector:  leisure goods:

FTSE AIM All-share: symbol: CCT.L

Market cap: £81m


Email:  [email protected]

Group website: 

Product ranges can also be viewed at

To find out more about PROXY, please visit the website at



The Character Group plc

Richard King, Non-Executive Chairman

Kiran Shah, Joint Managing Director & Group Finance Director

Jon Diver, Joint Managing Director


Office:      +44 (0) 208 329 3377

Mobile:    +44 (0) 7956 278522 (KS)

Mobile:    +44 (0) 7831 802219 (JD)


Panmure Gordon

(Nominated Adviser and Joint Broker)

Atholl Tweedie, Investment Banking

Charles Leigh-Pemberton, Corporate Broking

Tel:  +44 (0) 20 7886 2500

Allenby Capital Limited

(Joint Broker)

Nick Athanas

Tel:  +44 (0) 20 3328 5656

TooleyStreet Communications Limited

(Investor and media relations)

Fiona Tooley

Tel:  +44 (0) 7785 703523

Email: [email protected]


Evolution PR

(Trade and consumer media)

Michele Bates

Tel: +44 (0) 01327 227010

Email: [email protected]


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