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Eagle Eye Sol Gp PLC (EYE)


Friday 20 May, 2022

Eagle Eye Sol Gp PLC

Director/PDMR Shareholding

RNS Number : 3200M
Eagle Eye Solutions Group PLC
20 May 2022


20 May 2022


Eagle Eye Solutions Group plc

("Eagle Eye", the "Group", or the "Company")


Issue of share options


Director/PDMR Shareholding


Eagle Eye , a leading SaaS technology company that creates digital connections enabling personalised, real-time marketing , announces that options over 275,685 ordinary shares of 1p each in Eagle Eye ("Ordinary Shares") in aggregate were exercised on 20 May 2022 by Steve Rothwell, Chief Technology Officer, as set out in the table below.


Subsequent to the exercise of these options, Steve Rothwell sold these Ordinary Shares at a price of £4.55 per Ordinary Share on 20 May 2022, as set out in the table below:


Director/Senior Personnel


Number of Ordinary Shares subject to exercise

Number of Ordinary Shares subject to sale

Total number of Ordinary Shares held post exercise and sale

% of existing issued share capital

Steve Rothwell







Application has been made for the admission of the 275,685 new Ordinary Shares to trading on AIM. Dealings are expected to commence on 26 May 2022. Following the issue of the 275,685 new Ordinary Shares, the total number of Ordinary shares in issue as at the date of this notice is 26,411,744 with each share carrying the right to one vote. There are no shares held in Treasury. The total number of voting rights in the Company is, therefore, 26,411,744.


The above figure of 26,411,744 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the FCA's Disclosure and Transparency Rules.



Details of the person discharging managerial responsibilities / person closely associated





Steve Rothwell


Reason for the notification





Chief Technology Officer


Initial notification/Amendment

Initial Notification


Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor



Eagle Eye Solutions Group plc





Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted


Description of the financial instrument, type of instrument

Identification code


Ordinary shares of 1p each




Nature of transaction

1.  Exercise of Options

2.  Exercise of Options

3.  Sale of Ordinary Shares



Price(s) and volume(s)



1.  £0.01 exercise price per share

2.  £0.5125 exercise price per share

3.  £4.55 sale price per share


1.  45,926

2.  229,759

3.  275,685

Aggregated information

-  Aggregated volume

-  Price

275,685 options exercised

£118,210.75 combined exercise price

275,685 shares sold

£1,254,366.75 combined sale price



Date of the transaction

20 May 2022



Place of the transaction

1. Outside of a trading venue

2. Outside of a trading venue

3. London Stock Exchange




For further information, please contact:


Tim Mason, Chief Executive Officer

Lucy Sharman-Munday, Chief Financial Officer




Tel: 0844 824 3686

Investec (Nominated Advisor and Joint Broker)

Corporate Broking: David Anderson / Sara Hale / Nick Prowting

Corporate Finance: Sebastian Lawrence / Pippa Harries


Tel: 020 7597 5970


Shore Capital (Joint Broker)

Corporate Finance: Hugh Morgan / Daniel Bush

Corporate Broking: Henry Willcocks


Tel: 020 7408 4090

Alma PR

Caroline Forde / Hannah Campbell / Ella Doran

Tel: 020 3405 0205


About Eagle Eye


Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real time through coupons, loyalty, apps, subscriptions and gift services.

Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale, across multiple channels, enabling a single customer view. We create a network between merchants, brands and audiences to enable customer acquisition, interaction and retention at lower cost whilst driving marketing innovation.

The Company's current customer base comprises leading names in UK Grocery, Retail, Leisure and Food & Beverage sectors, including Asda, Sainsbury's, Tesco, Waitrose and John Lewis & Partners, Virgin Red, JD Sports, Pret A Manger, Greggs, Mitchells & Butlers, Pizza Express; in North America, Loblaws, Shoppers Drug Mart, Southeastern Grocers and Staples US Retail and in Australia & New Zealand, Woolworths Group and The Warehouse Group.


For more information, please visit


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