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Emblaze Ltd (BSD)

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Tuesday 28 November, 2006

Emblaze Ltd

Orca selected by Sonaecom

Emblaze Ltd
28 November 2006



                                  Emblaze Ltd


    Orca Interactive Selected by Sonaecom for Portugal's First IPTV Service
                                        
  Clix SmarTV Assumes IPTV Service Control, Independence and Flexibility With
                          Orca's Latest RiGHTv Release
                                      

RA'anana, Israel - November 28, 2006 - Emblaze Ltd (LSE:BLZ) announces that its
Group company, Orca Interactive (LSE: ORCA), a global market leader in
developing middleware and applications for IPTV, has deployed its IPTV
middleware - RiGHTv for the first IPTV service in Portugal by Clix, the mass
market brand of Sonaecom, a major telecommunications provider.

Clix SmarTV will offer live broadcast television and radio channels, an
electronic programming guide (EPG), video on demand (VOD) and subscription video
on demand (SVOD). The service has been successfully deployed in the cities of
Lisbon and Porto. All major cities in Portugal will be covered in the full
commercial deployment that is expected to reach a large subscriber base in 2007.

Sonaecom is using Orca's RiGHTv release 4.5 that includes such benefits as:

   •Accelerating the time to market of new IPTV applications and services by
    using Orca's IPTV Service Delivery Platform (SDP)
   •Enabling rapid User Interface modifications and STB porting via the
    RiGHTv  Subscriber User Interface Software Development Kit (SUI SDK)
   •Complete integration into the operator's OSS / BSS environment using
    standards-based APIs
   •Robust integration with Video server and CA / DRM
   •A rich interactive TV application suite

To provide Sonaecom with a solution at a short time to market, RiGHTv plug-in
architecture allowed rapid integration and central management of value chain
components. The solution value chain includes Amino and Kreatel/Motorola set-top
boxes, Tandberg's SkyStream encoders, Kasenna video server, and Widevine content
protection over the network architecture of Huawei.

'Orca's flexible middleware allowed us to develop our own user interface that
fits the Portuguese market, and promotes and differentiates our brand,' said
Susanna Barbato, Managing Director of IPTV services at Sonaecom. 'Due to its
openness we were able to preview a number of value chain components during
trials to achieve a best of breed solution.'

'Sonaecom wants service flexibility and independence, this was a major factor in
their choice of Orca,' said Haggai Barel, CEO, Orca Interactive. 'RiGHTv's SUI
SDK has given Sonaecom the ability to develop their own SUI on various STBs, the
middleware's APIs allowed them to conduct the CRM and billing integration, and
they were able to independently install the solution on their preferred hardware
platforms that were not certified by Orca prior to the project. Sonaecom also
upgraded to the latest RiGHTv version on their own.'


Enquiries:

Emblaze
Doron Cohen / Hagit Gal                      + 972 9 7699831 / 339

Corfin Communications
Harry Chathli, Neil Thapar                   + 44 207 929 8989


About Emblaze Group

Emblaze Ltd is a group of companies sharing a common mission to provide telecom
operators with technologies, products and solutions for next generation
services: Emblaze Mobile, a new breed in handsets design and manufacturing;
Emblaze VCON, is a leading provider of wireless video communications
technologies and conferencing solutions for operators and enterprise markets
over IP networks; Orca Interactive (LSE: ORCA), provider of Interactive
Television IPTV middleware for Video On Demand (VOD) and broadcast services,
aimed at Telecom, cable and xDSL operators; Emblaze SmartContent, developer of
highly advanced technology for Content-Push over wireless and IP networks to
mobile devices and personal computers; emoze, a free global Push Email service
for mobile devices that will push send your Emails and PIM data to you anywhere
and to any device and Visual Defence (LSE: VDI), a provider of wireless and IP
video solutions for military and homeland security markets.

Emblaze Group is traded on the London Stock Exchange (LSE: BLZ) since 1996 and
has offices in the United States, Canada, United Kingdom, China, Korea and
Israel. www.Emblaze.com

About Orca Interactive

Orca Interactive (LSE-ORCA) is a leading provider of IPTV middleware and
applications for broadband network operators and service providers. Orca enables
triple-play providers to deliver a full array of attractive video-over-IP
services that generate new revenue streams and strengthen customer loyalty.
Leveraging a flexible telco-grade middleware platform, Orca empowers operators
to deliver broadcast TV, video on demand (VOD), personal video recording (PVR),
home media and other compelling interactive services. Orca's SI-enabled
solutions are designed for easy outsourcing of integration services by an
operator's preferred systems integrator. Orca has formed strategic partnerships
with leading players across the IPTV value chain to ensure best-of-breed
solutions with low total cost of ownership. For more information, please visit
www.orcainteractive.com.

About Clix

Clix is a brand of Sonaecom, the sub-holding of the Sonae Group for the area of
Telecommunications, Media and Software and Information Systems. The company
plays an active role in the integrated management of the several business units
that compose it, identifying and building on existing synergies and the
company's growth potential.

Sonaecom operates in three main business areas: Telecommunications (Optimus,
Novis and Clix), Media (Publico) and Software and Information Systems (WeDo,
Bizdirect and Mainroad).

Sonaecom's main goal is simple and ambitious: to become the leader in the supply
of integrated telecom services in Portugal.

Sonaecom is currently one of the main communications traffic generators in
Portugal. Its strategy of having its own national telecom infrastructure was
born from the inherent need to guarantee the reliability and quality of its
network, minimizing costs associated to traffic management.







                      This information is provided by RNS
            The company news service from the London Stock Exchange
                                                                                                                     

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