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enterpriseAsia (EPA)

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Friday 25 August, 2000


Investment in Another Company PLC
25 August 2000

 plc ('enterpriseAsia')

           Announcement of investment in ecAgent

The  directors of enterpriseAsia are pleased to announce the
group's investment in Limited ('ecAgent' or  the
'Company'),  which will provide a virtual office environment
to  insurance  sales  agents in the  Greater  China  region.
enterpriseAsia  is  investing  HK$13,350,000  (approximately
£1,156,000) for approximately one third of ecAgent.

ecAgent   will   offer  a  comprehensive  range   of   sales
management, administrative, marketing and financial services
to  support  agents in this rapidly expanding market.   With
the support of ecAgent, insurance agents can concentrate  on
their daily sales activities and on income generation.

ecAgent  will initially offer its services to the Hong  Kong
market,  but  is  expected to expand quickly  into  mainland
China  and  Taiwan.  Given the similarity of these  markets,
considerable  economies  of scale  are  anticipated  as  the
business  grows.   The Directors of enterpriseAsia  consider
ecAgent  to  be the only service of its type in the  Greater
China market.

The  Company  will  be  managed by a team  with  significant
experience  of  insurance  and  sales  within  the   region.
ecAgent's  virtual  office  service  will  be  provided   to
insurance  sales agents for a monthly fee and other  revenue
sources will be developed over time.

enterpriseAsia   will  capitalise  on  potential   synergies
between  the companies in which it has invested  and,  as  a
result,  it is envisaged that ecAgent's information  systems
will  be developed by iBASE Technology Limited ('iBASE'),  a
subsidiary of iBase Holdings Limited.

This  is enterpriseAsia's fifth investment since the company
floated on AIM in February 2000.  The other investments  are
in   P&S  International  Limited,  iBase  Holdings  Limited,
Winshare Technology Limited and CFN (UK) Limited.

For further information please contact:

Phil Brown, 
Corporate Relations Director, plc
Tel: +44 1274 623478

Benjamin Ng, 
Chief Executive Officer, plc
Tel: +852 21 16 5900

Garry Levin, 
Assistant Director, Altium Capital Limited
Tel: +20 7484 4040



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