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enterpriseAsia (EPA)

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Monday 18 September, 2000


Re Investment in Another Co. PLC
18 September 2000

  plc ('enterpriseAsia')

The  Directors ('Directors') of enterpriseAsia are pleased  to
announce its investment in Net Fun Limited ('Net Fun'), a Hong
Kong  based  company providing interactive  entertainment  and
education services through the internet.

Net  Fun  has  been  one of the market leaders  among  Greater
China's  game providers.  Its strength lies in its ability  to
create  content that is fine-tuned to the local  language  and
culture, in contrast to its western counterparts, based  on  a
highly  scalable architecture that enables it to  capture  the
potential  provided by the huge market size available  in  the
region.  The vision of Net Fun's management team is to build a
virtual community for the Chinese population.

enterpriseAsia has today invested HK$13,304,000 (approximately
GBP1,209,000) into Net Fun, acquiring 8% of its share capital.
An  existing  shareholder of Net Fun  has  also  acquired  new
shares in Net Fun at the same valuation.

A  major shareholder of Net Fun is a subsidiary of Cheung Kong
(Holdings)  Limited  ('Cheung  Kong'),  a  conglomerate   with
diversified  interests  in property, telecommunications,  port
operations,  retail  and  internet-related  businesses.    The
Chairman of Cheung Kong is Sir K S Li.

With  Cheung  Kong's  extensive experience  in  marketing  and
distribution  as  well as its wide reaching customer  network,
the  Directors believe that considerable synergy  and  support
can be generated from such a partnership, which is expected to
effectively enhance Net Fun's success.

Other  shareholders  of  Net  Fun are  associated  with  Excel
Technology International Holdings Limited ('Excel') which is a
leading e-solutions provider in the banking and finance sector
in  Asia.  Excel contributes its internet technology expertise
and  infrastructure  to  Net Fun as  both  a  shareholder  and
technology  partner.   Excel has been  listed  on  the  Growth
Enterprise  Market of the Hong Kong Stock Exchange since  June
2000.    It  is  a  highly  recognised  group  in  the   Asian
information technology sector, and is expected  to  complement   
the  technological advancement that takes place in Net Fun  as  
its business grows.

For further information please contact :

Phill  Brown, Corporate Relations Director plc
Tel  : 1 274 623 478

Benjamin Ng, Chief Executive Officer plc
Tel : + 852 2116 5900

Garry Levin, Assistant Director
Altium Capital Limited
Tel + 44  20 7484 4040


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