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enterpriseAsia (EPA)

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Thursday 21 September, 2000

enterpriseAsia

Re Investment

enterpriseAsia.com PLC
21 September 2000


           enterpriseAsia.com plc ('enterpriseAsia')
                               
            Announcement of Investment in Cybermax
                               

The  Directors ('Directors') of enterpriseAsia.com are pleased
to  announce  its  investment in Cybermax  Network  Technology
Limited  ('Cybermax'),  a  Hong Kong based  company  operating
websites  displaying  recruitment  advertising  for  part-time
jobs.   enterpiseAsia's total investment in Cybermax is  HK$15
million  (approximately GBP1,364,000), for a 49%  interest  in
the share capital of Cybermax.

Cybermax  has  already launched a website  in  Hong  Kong  and
initial  positive  response has been recorded  from  both  job
seekers and recruiters.  New legislation will be introduced in
Hong  Kong in December 2000, making it a legal requirement  on
all  employers to offer provident funds for the benefit of all
full-time  employees.  Accordingly, the Directors expect  that
part-time  jobs  will form a growing portion  of  Hong  Kong's
market  in  the future, as they fall outside the  requirements
applicable  to full-time employees.  At present, there  is  no
print  or  electronic media that specialises in part-time  job
recruitment.

The  business  of  Cybermax is planned to extend  beyond  Hong
Kong.   Similar operations are now being established in  China
and   Japan;  other  Asian  countries  will  also  be  covered
progressively.    The  large  working  population   in   these
countries  is  expected  to support an  active  part-time  job
market   which  creates  demand  for  recruitment  advertising
dedicated to part-time jobs.

Cybermax is managed by a team with in-depth experience in  the
fields  of  marketing,  media,  audio-visual  production,  web
design, electronic commerce and project management.  They also
offer  extensive connections with recruiters and  advertisers,
in  particular  retail chains, public companies and  financial
institutions.


For further information please contact:

Phill  Brown, Corporate Relations Director
enterpriseAsia.com plc
Tel : 01274 623478

Benjamin Ng, Chief Executive Officer
enterpriseAsia.com plc
Tel : 852 2116 5900

Garry Levin, Assistant Director
Altium Capital Limited
Tel : 020 7484 4040



                                                                                
                                                                                
                                  

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