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EVR Holdings PLC (EVRH)

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Wednesday 27 February, 2019

EVR Holdings PLC

Appointment of Chief Commercial Officer

RNS Number : 1981R
EVR Holdings PLC
27 February 2019

                                                                                                                                                27 February 2019


EVR Holdings plc

("EVR" or the "Company")

Appointment of Chief Commercial Officer

EVR Holdings plc (AIM: EVRH), a leading creator of virtual reality music content, is pleased to announce the appointment of Miles Lewis as Chief Commercial Officer (CCO) of MelodyVR Ltd ("MelodyVR").

Miles, former Senior Vice President International for Shazam, joins MelodyVR as CCO, following Shazam's exit to Apple Inc for a reported $400m in September 2018. Miles brings a wealth of experience and knowledge having previously held sales and commercial roles with, Yahoo and AOL. In his new role at MelodyVR, Miles will lead commercial strategy and strategic partnerships, with a key focus on revenue generation and global growth.

Miles will be granted options over 3,000,000 ordinary shares of 1 pence each of the Company ("Ordinary Shares") under the Company's EMI Scheme to employees at an exercise price of 4 pence per share. These options have an expiry date of the 10th anniversary of the date of grant (subject to vesting conditions).


Miles Lewis, Chief Commercial Officer of MelodyVR said: "The opportunity to experience your favourite music via virtual reality is a new frontier in entertainment. As brand's marketing strategies increasingly utilise storytelling to build more powerful relationships with consumers, the ability to create an in-depth connection with an audience via MelodyVR will become increasingly more valuable. As consumers continue to want greater access to original content and unique experiences, we will be increasingly able to connect them with the artists they love via the MelodyVR platform. I look forward to launching exciting and engaging initiatives that will build meaningful commercial partnerships and I am incredibly honoured to be joining the MelodyVR team at this point in its trajectory." 

Anthony Matchett, Executive Chairman and CEO of EVR, said: "I am very pleased to announce the appointment of Miles Lewis as Chief Commercial Officer. As part of the company's Executive Management team, Miles' prior experience across sales and commercial functions will further our opportunities with regards to strategic partnerships, branded content opportunities and revenue generation. I look forward to working with Miles and his team at this exciting point in our Company's development and growth."



Details of the person discharging managerial responsibilities/person closely associated



Miles Lewis


Reason for the notification



Chief Commercial Officer


Initial notification/ Amendment

Initial notification


Details of the issuer



EVR Holdings plc





Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted


Description of the Financial Instrument

Ordinary shares of £0.01 each


Identification code of the Financial Instrument



Nature of the transaction

Grant of options over ordinary shares



Price(s) and volume(s)





Exercise price of 4p per shares






Aggregated information

-           Aggregated volume

-           Price



Date of the transaction

26 February 2019


Place of the transaction

Off market



For further information please contact:


EVR Holdings plc


Anthony Matchett, Executive Chairman & CEO

Tel: +44 (0) 20 7097 5737

Andy Brown, Chief Financial Officer



Investec Bank plc: Nominated Adviser, Financial Adviser and Corporate Broker

Tel: +44 (0) 20 7597 5970

Corporate Finance: David Anderson / Junya Iwamoto


Corporate Broking: Sara Hale / Helene Comitis



Notes to Editors:

MelodyVR is a wholly owned subsidiary of EVR Holdings plc ('EVR'), a company that is listed on the AIM market of the London Stock Exchange under the ticker EVRH.L. EVR, a creator of virtual reality content, joined AIM on 16 May 2016 following a reverse takeover of Armstrong Ventures plc. Further information can be viewed at and 


For more information on Melody VR, please visit:


- Ends -

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