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Fidelity Systems PLC (FID)

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Friday 04 December, 2009

Fidelity Systems PLC

Trading Statement


                     TRADING STATEMENT - December 4th 2009                     

Despite the doom and gloom and the obvious financial mire the country is still
in I am pleased to be able to report that Fidelity are making satisfactory
progress and that we continue to see light at the end of the tunnel. Since my
interim report conditions in our market sectors have stabilised and we have had
a steady increase in sales compared to the first half of the year both from our
resellers and also our own direct account customers.

The education sector represents our largest source of income and I am pleased
to be able to report that Fidelity now have around seventy Universities and
Colleges that we have not only supplied with our hardware and software but that
we continue to support with annual maintenance and support contracts. Our
intention is to step up the marketing to this sector in the new year and to
this aim we now have a second web site devoted exclusively to the
education sector. This has the full range of Fidelity's education related
products including those from Fidelity's smart card partner Magna Carta
mentioned in my last report. It is our intention to increase the number of web
sites with a third one devoted to Fidelity's Leisure Centre products which
should be live by the end of December. We launched a new suite of back office
software in August, Total Control Premier, which has been running the EPoS
(Electronic Point of Sale) systems in seven University Campus's since then.
This new product will enable Fidelity to not only approach its existing
University and College clients for upgrades but will give us the ammunition to
attack the larger corporate markets we are now entering.

Despite lower than average sales from our resellers in the earlier part of the
year, due entirely to the economic climate and lack of funding from the banks,
things have picked up considerably with November being the best month to date
for software sold to this sector. We currently have sixty dealers in the UK and
around half a dozen international distributors. Strangely we have seen a marked
increase in demand for our software from South Africa and the West Indies,
maybe they have not been affected by the recession so much.

The RFID (Radio Frequency Identification) based health and safety software we
have been developing in partnership with a leading local authority is now
nearing completion and will be installed early in the new year. This represents
a totally new market for Fidelity but will give us another product that we can
supply not only to other local authorities but also to the education sector. I
look forward to be able to report more of this exciting opportunity in the new

In what has been a strange year for everyone I am cautiously optimistic for
2010. We continue to build up a blue chip customer base, have an innovative
range of software with new products on the horizon, together with a dedicated
team of staff and loyal shareholders. As in previous years, subject to
satisfactory performance we intend paying an interim dividend in 2010.

I should like to take this opportunity to thank the staff for their hard work
and the shareholders for their ongoing support and to wish them both seasons
greeting and a prosperous new year.

Paul Lowsley


The Directors of Fidelity accept responsibility for this announcement


The Company was floated on OFEX in February 2000

Fidelity Systems plc, through its trading companies Fidelity CRM Ltd and
ACRFidelity Ltd is a specialist software and hardware supplier to the
education, retail and hospitality market.

The majority of products are sold either directly or through distribution
channel's both here in the UK and internationally.

For further information, please contact:

Paul Lowsley Chairman, Fidelity Systems plc

Tel: 01482 585343 email: [email protected]

Fergus Logan Technical Director, Fidelity Systems plc

Tel: 01482 585343 email: [email protected]


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