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Forever Broadcast (FOB)

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Wednesday 20 December, 2000

Forever Broadcast


Forever Broadcasting PLC
20 December 2000


Newcastle, 20th December 2000 - Forever Broadcasting PLC ('Forever' or 'the
Company'), the Newcastle-based independent radio and new media group,
announced today that it has acquired the entire share capital of Brighton &
Hove Local Radio Ltd., which owns and operates the analogue radio broadcast
licence for Brighton & Hove in Sussex under the name of Surf 107.2, serving a
population of 311,000 adults.

The consideration for the acquisition will be £4,455,000, of which £3,555,000
will be payable in cash; and the balance will be satisfied by the issue of
476,190 new Forever shares.

Brighton & Hove Local Radio Ltd achieved a turnover of £581,000 and incurred
losses of £174,000 in the 18 month period to 30 September 2000. At 30
September 2000 Brighton & Hove Local Radio Ltd had net assets of £41,000.

In the RAJAR survey for the third Quarter 2000, Surf had 35,000 listeners
listening for 5.1 hours each, giving total listening of 179,000 hours. The
Directors of Forever believe that they can substantially improve on this
performance, through changes in branding, music emphasis and marketing.

Forever Broadcasting was established in September 1999 and currently owns two
radio stations: Juice 107.6FM in Liverpool which it acquired in November 1999
serving a population of 1.2 million adults; and Tower FM which was acquired on
30th June 2000 and broadcasts to Bolton and Bury, serving 311,000 adults. The
Juice brand, already launched in Liverpool, is a vibrant and original product
which targets an adult youth audience. It broadcasts a mix of dance and chart
music along with relevant local information, and aims to reflect the thriving
youth culture of the area it serves.

Forever achieved a 140% growth (source: RAJAR)in listeners for its relaunched
and rebranded station, Juice 107.6FM, in Liverpool since its acquisition in
November 1999, and a 25% increase in listeners in just three months for its
acquisition in Bolton and Bury, Tower FM. It is the Company's intention to
rebrand the Surf station as Juice in the near future following the

Commenting on the announcement John Josephs, Chairman of Forever Broadcasting,

'This is a great acquisition for us in a vibrant area which attracts young
people and has a strong youth culture. This is a relatively new station which
offers significant opportunities for our Juice brand, which we are sure will
appeal to the adult youth of Brighton & Hove - precisely the target group
originally devised for Juice. We have exciting plans to develop the station's
audience and enhance its revenue earning capabilities.'  

Simon Fanshawe, Chairman of Brighton & Hove Local Radio Ltd, said:

'Over the past three years Surf has become an intrinsic part of the city of
Brighton and Hove and I am delighted that we have now found exactly the right
partner for the future. Forever is an organisation with a national reputation
in the radio industry and has the experience and foresight to invest well in
the long-term future of the station. I look forward to working with the
management of Forever in maximising the opportunities for the new Brighton and
Hove radio station going forward.'


Forever Broadcasting
John Josephs, Chairman
Eric Lawrence, Managing Director              Tel:       0191 286 0000

Merlin Financial
David Simonson
Sadhbh O'Gorman                               Tel:       0207 606 1244


1. Forever Broadcasting plc

Forever Broadcasting plc is a new radio broadcasting company, set up in
September 1999 by experienced management to take advantage of acquisition
opportunities in the consolidation of the local commercial radio industry, and
to win new radio licences.  The Company owns two radio stations, Juice 107.6FM
in Liverpool, which it acquired on 1st November 1999, and Tower FM, which was
acquired on 30th June 2000 and broadcasts to Bolton and Bury. The Company has
also acquired a 15% stake in the XY Network, an entertainment network
developed with BT Genie designed specifically for WAP-enabled mobile phones
and the internet.

The senior management team has worked together since 1988 and was instrumental
in the building of the Metro Radio Group from its Newcastle base to its
eventual sale to EMAP plc for £99 million in September 1995, and The Radio
Partnership's foundation in September 1995 through to its sale to The Wireless
Group for £47 million in July 1999. John Josephs played a key role in Metro
Radio's successful application in 1973 for one of the first commercial radio
licences to be issued, also based in the North East.

The Directors believe that an opportunity exists to build by acquisition and
new licence applications a new clearly focused, branded radio and new media
group, capitalising upon the collective expertise and experience of the
Management Team in the radio sector.
The Company floated in July 2000, raising £15.0m on the Alternative Investment
Market (AIM).


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