Information  X 
Enter a valid email address

GB Group PLC (GBG)

  Print      Mail a friend       Annual reports

Thursday 16 January, 2003

GB Group PLC


GB Group PLC
16 January 2003

For Immediate Release

                                  GB Group plc

      GB Group Announces Agreement with Stena Line for the Provision of an
                Integrated Marketing Customer Database Solution

GB Group plc today announces that it has signed a three-year agreement with
Stena Line to provide an Integrated Marketing Customer Database Solution for
Stena Line's marketing operations in the UK and the Republic of Ireland.

Under the agreement, GB Group will provide a data storage and analysis solution
aimed at identifying Stena Line's most profitable potential and existing
customers and then targeting those customers to increase profitability and
reduce costs.  The solution also standardises, enhances and consolidates key
customer data to enable Stena Line to create a single customer view whereby the
data from all of their customers is captured, analysed and then fed back into
the solution to provide a perpetual data intelligence environment.

Richard Law, GB Group's Chief Executive, said: 'This significant agreement with
Stena Line is an example of how the major data intelligence projects provided by
GB Group can improve a client's profitability and I anticipate establishing
similar projects with other clients.  GB Group's DataInsight and DataManagement
Division, whose experience and capabilities were strengthened in November 2002
with GB Group's acquisition of eWare Interactive Limited, will fulfil this
particular project.  This new combination of resource and activity has now seen
demonstrable results with the completion of this agreement with Stena Line and
the recent data analysis project with AstraZeneca, announced in December 2002.

'GB Group has shown once again that it is a market-leader in the field of data
analytics and management and we very much look forward to implementing this
strategic solution with Stena Line.'

Miranda Huntley, Database Manager of Stena Line, said: 'Stena Line is always
looking at ways that we can improve our communications with our clients and we
are looking forward to working with GB Group.'

For further information, please contact:

GB Group plc                                                        01244 657333
Richard Law, Chief Executive

Weber Shandwick Square Mile                                        020 7067 0700
Richard Hews
Christian San Jose


Notes for Editors:

About GB Group plc

1.   GB Group plc is a Customer Relationship Management ('CRM') company
     based in Chester.  GB Group's clients include Coral, De Vere Hotels, Bank 
     of Ireland, npower, WHSmith - plus many government agencies, such as HM 
     Customs & Excise, National Criminal Intelligence Service and the National 
     Crime Squad.

2.   Customer Relationship Management is one of the world's fastest growing
     industries.  CRM enables businesses to focus on those customers who make a
     positive impact on the bottom line by targeting them with tailored services 
     and incentives to improve loyalty.  Additionally, CRM techniques also help
     businesses predict when existing customers are most likely to move on and 
     how to target more of the customers they really want.

3.   GB Group enables businesses to build lasting relationships with their
     customers by providing four unique data solutions for DataCapture, 
     DataCare, DataInsight and DataManagement.

4.   Businesses are currently using Customer Relationship Management to:

•    Manage customer databases
•    Increase customer retention and acquisition
•    Quantify customer profitability
•    Identify cross-sell/up-sell opportunities
•    Assess marketing profitability

About Stena Line

1.   Stena Line is an international transport and travel service company and
     one of the world's largest ferry operators. Stena Line's route network 
     comprises 33 vessels at 16 strategically located routes in Scandinavia and 
     around the UK.  During 2001, 16.7 million passengers, 3 million cars and 
     1.2 million freight units travelled with Stena Line and the turnover was 
     $US 800 million.

                      This information is provided by RNS
            The company news service from the London Stock Exchange       GRUVOWRORRAAAR                                                                                                                                                                                                                                                 

a d v e r t i s e m e n t