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Hamleys PLC (HYL)

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Wednesday 15 January, 2003

Hamleys PLC

Trading Statement



15 January 2003

HAMLEYS PLC BUSINESS UPDATE

Hamleys plc announces its trading figures for Christmas 2002 and the second half to date.

HAMLEYS BRAND
Like for like sales under the Hamleys brand, including Regent Street and Hamleys Direct, were up 6.1% in the 5-week
period ended 28th December 2002 in comparison with a strong Christmas last year. This included a like for like
increase of 3.7% in the Regent Street store.

Like for like sales for the Hamleys brand in the second half of the financial year, from 29 September to 28 December
were up 11.3%, with Regent Street showing an increase of 8.3%.

BEAR FACTORY
Bear Factory made further good progress, with the total number of stores now 35, including 5 franchise stores overseas.
These latter stores enjoyed a particularly strong Christmas, which bodes well for the expansion of Bear Factory abroad.

Simon Burke, Chairman of Hamleys plc, said:

'We are pleased with these figures which show the growing strength and resilience of the Hamleys brand. Despite a
challenging market environment, we are well placed to deliver future growth.'

 =ENDS=

For more information, please contact:

Simon Burke, Chairman - Hamleys plc Tel: (020) 7479 7316

Melissa McVeigh, Brunswick Tel: (020) 7404 5959
Rebecca Blackwood, Brunswick

						                                                                                                                                                                                                                                 

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