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Monday 04 May, 2015


Lubrizol Introduces New Textile Coatings Capabilities Video

Lubrizol Introduces New Textile Coatings Capabilities Video

CLEVELAND, May 4, 2015 - The Lubrizol Corporation's Performance Coatings business announces that a new video is available that provides customers a glimpse into the breadth and depth of its performance textile coatings capabilities.

"Some customers may not have a complete understanding of Lubrizol's extensive water-based performance textile coating capabilities," shares Matt Dudas, Lubrizol global market segment manager. "On the surface, we can often make the problem solving that we do for customers look easy. But behind the scenes, each project can be quite involved. We wanted the industry see how our sales team, formulation chemists, polymer synthesis chemists and testing technicians all work together to develop solutions that help make products more valuable to consumers."

The video conveys how a team of global Lubrizol experts collaborates with customers to earn a solid appreciation for market needs. It then goes on to highlight how chemists apply decades of experience to formulate a custom blend of technologies that work synergistically to achieve a balance of performance characteristics. The video explores how Lubrizol synthesis labs function to develop fresh chemistries when completely new levels of performance are required. Finally, the video features the exhaustive testing procedures Lubrizol runs to ensure the final coating will deliver on all functional, aesthetic and production requirements.

"We're excited to make this new video available to customers, concludes Dudas. "In the past, the only way to experience Lubrizol capabilities was to visit several of our global labs, meet the people and hear their work stories. We feel this video is something of a virtual lab tour - the next best thing to visiting our team in person. We expect this video will be the conversation starter that a visit to our labs always turns out to be - catalyzing the exploration of next-generation textile coatings".

About Lubrizol Performance Coatings
At Lubrizol, we innovate coatings solutions that help our customers balance the aesthetics, durability, and functionality needs of their products for a wide array of surfaces and substrates. Our strength is in collaborating with customers to solve their toughest challenges-such as making coatings safer, enhancing production efficiency and reducing environmental impact-without compromising performance. To learn more, contact your Lubrizol representative or visit

About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact.  It produces and supplies technologies to customers in the global transportation, industrial and consumer markets.  These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel.  In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives. Our products for the oilfield market include technologies for exploration, production and transportation.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world.  Founded in 1928, Lubrizol has approximately 8,000 employees worldwide.  Revenues for 2014 were $7 billion.  For more information, visit

Media Contact    
Mike Heil
Communications Manager


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Source: Lubrizol via Globenewswire


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