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Ocean Outdoor Ltd (OOUT)


Wednesday 16 February, 2022

Ocean Outdoor Ltd

Full Year 2021 Trading Update

RNS Number : 7892B
Ocean Outdoor Limited
16 February 2022

16 February 2022

Ocean Outdoor Limited

("Ocean" or the "Company" or the "Group")

Full Year 2021 Trading Update

FY21 performance ahead of previous guidance and business well positioned for the continued recovery; progress with the strategic review

London, UK: Ocean Outdoor, a leading operator of premium digital out of home (DOOH®) advertising in the UK, the Netherlands, the Nordics and Germany, today provides the market with a trading update for the full year 2021.





FY21 on FY20

Unaudited Group Revenue




Unaudited adjusted EBITDA





§ Appointed outdoor media partner for Edinburgh's prestigious St James Quarter £1 billion regeneration project

§ Appointed strategic media partner by Unibail Rodamco Westfield for the Fisketorvet, Copenhagen shopping mall

§ Appointed exclusive outdoor media partner for the Canary Wharf Group, with long-term contract value of £30 million

§ Launched 3D product DeepScreen® with successful roll out across the Group's large format full motion portfolio in all territories


Ocean experienced a strong bounce back in demand during 2021, which led to a 44.3% increase in Group revenue to £124.4m, and a significant increase in EBITDA to £18.6m. The year of recovery for the DOOH® sector began during Q2, with client activity and strong sequential demand tracking the vaccine rollout and phased lifting of restrictions. Importantly, Ocean also experienced a renewed confidence among the high-spending advertising categories, with the 'power brands' committing a greater proportion of their budgets to DOOH® as well as an increasing number of new adopters, reflecting the long term structural tailwind within the sector.

With nearly all of Ocean's portfolio of digital screens situated across prime retail and urban roadside locations, the Group has been able to fully capitalise on the recovery. Footfall across prime retail destinations, such as Westfield shopping malls and major city centres, has come back strongly whilst roadside traffic across most of our territories was back to pre-pandemic levels by the year end. 

In terms of recovery trends across our territories since the half year, bookings and demand in the Netherlands and Nordics have continued to improve. All territories recorded a strong Q4, the Group's key trading period, with revenues up by 67.5% compared to Q4 2020 and 7.2% compared to Q4 2019, illustrating the strength of the ongoing recovery.

As well as the return of established users of DOOH®, Ocean has seen an increasing number of new adopters, driven by changing consumer behaviour as well as our new product, Deepscreen®, Ocean's 3D screen development. Since launching in the summer on the Piccadilly Lights, Deepscreen® has been rolled out across Ocean's large format full motion screens across all our territories to huge effect. 

In terms of organic growth, the Group signed a series of new contracts across all territories during 2021. Some of the most high-profile included being appointed outdoor media partner for the St James Quarter in Edinburgh, a 10-year DOOH® contract with a lifetime value of £25 million; becoming the exclusive outdoor media partner for the Canary Wharf Group, with long-term contract value of £30 million , and being appointed strategic media partner for Fisketorvet, Copenhagen's premium shopping, dining and leisure destination, which carries a lifetime value of £7 million.

Strategic review

On 15 November 2021, Ocean announced that it had initiated a strategic review to evaluate potential strategic and financial alternatives to maximise shareholder value. This decision was taken after the Board and management felt that Ocean was undervalued, with the share price continuing to face technical trading challenges unrelated to Ocean's strong business fundamentals and intrinsic value. The Board is continuing to evaluate a number of options, including a potential sale, following interest and conditional offers received which may or may not lead to a transaction. Another update will be made when appropriate.

Commenting on Ocean's performance, CEO Tim Bleakley said : "The medium went from strength to strength during 2021 as Covid restrictions were lifted and vaccination programmes rolled out. As populations were liberated the advertisers targeted out of home, with audiences coming back fast and strong in the environments where Ocean is focussed. 

"Ocean was at the forefront of driving the recovery, with DOOH playing the most significant role by providing a high impact and dynamic means to target highly valuable audiences efficiently and cost effectively. We have helped to deliver memorable, engaging campaigns that transcend the physical display, with images captured and shared across multiple online news and mobile platforms, on both a national and global scale. The pandemic has seen the medium underpin its value as a vital amplifier of other media platforms that either cannot reach younger demographics as effectively or deliver the broadcast brand fame the DOOH medium is so strong for.


"Ocean has also combined the fast audience recovery environments of prime retail and urban roadside locations with unique innovations, such as our immersive 3D Deepscreen proposition, which has been launched across multiple countries. All this though has been underpinned by the incredible efforts of Ocean's people, who have been amongst some of the most passionate and committed work forces in any sector to return to working out of home."


Outlook and current trading 


Despite commencing the year with Omicron and restrictions to leisure and hospitality across some of our countries, trading has started very strongly. We currently expect revenue and adjusted EBITDA for FY2022 to be ahead of FY2019 reflecting the return of audiences and brands to OOH environments.




For further information please contact:

Ocean Outdoor  020 7292 6161

Tim Bleakley, CEO

Susann Jerry, Head of Communications


Yellow Jersey PR                                                                                 07747 788 221

Charles Goodwin, Annabel Atkins

[email protected]  


About Ocean Outdoor


Ocean Outdoor   is a leading operator of digital out-of-home (DOOH®) advertising across the UK, Northern and Continental Europe. The Group's network of 4,000+ screens covers seven countries and 351 cities with its technological capabilities delivering the most impactful and measurable DOOH® brand and advertising experiences.

Ocean's portfolio comprises of some of the most iconic locations, such as the Piccadilly Lights and the BFI IMAX, whilst it also works closely with high-profile landlords, including Landsec,   Unibail-Rodamco-Westfield (URW), the BFI, Nuveen and the Canary Wharf Group, as well as major city councils on the development of its network.

To date the Group's growth has been driven by tender wins and the rollout of new locations, as well acquisitions that complement the existing portfolio. Since 2018, Ocean has completed seven acquisitions, which have enabled it to expand its UK footprint and move into the Netherlands, the Nordics and Germany.


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