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Ocean Outdoor Ltd (OOUT)


Tuesday 15 March, 2022

Ocean Outdoor Ltd

Ocean Outdoor retains £25m BFI IMAX contract

RNS Number : 7403E
Ocean Outdoor Limited
15 March 2022

15 March 2022


Ocean Outdoor Limited

("Ocean" or the "Company" or the "Group")

Ocean Outdoor set to retain £25 million advertising contract for the iconic BFI IMAX in London

London, UK: Ocean Outdoor, a leading operator of premium digital out of home (DOOH®) advertising in the UK, the Netherlands, the Nordics and Germany, is pleased to announce that it has been named the preferred bidder for the advertising contract for the iconic BFI IMAX in London, subject to contract.

As the incumbent, Ocean has held the rights to sell the unique outdoor advertising landmark for more than 10 years. Following a highly competitive pitch process, the company's contract is set to be renewed for another five years with a lifetime value of £25 million.

The unrivalled BFI IMAX is Europe's largest OOH canvas, combining 1,734m² of creative space with the latest technology in LED lighting to deliver unique, high impact advertising experiences. Measuring 120 x 15 metres, the irreplicable advertising wrap dominates the roundabout next to Waterloo railway station.

Ocean first won the BFI IMAX advertising contract in April 2006. Global brands such as Apple, Universal Pictures, Netflix, LMVH, Mercedes, Tiffany, Hugo Boss and HSBC have occupied the famous advertising banner under Ocean's tenure.

With a clear vision for the future, Ocean Labs and Ocean Studio will roll a new suite of creative initiatives including 3D visual experiences, animated holographics and projection mapping and mobile augmented reality, allowing advertisers to make use of the "virtual" skyline above the physical IMAX with richer and more immersive content.

Lisa Rowe, BFI director of strategic projects, said : "The BFI are delighted to name Ocean Outdoor as our Preferred Bidder and look forward to continuing with our partnership for the next five years, subject to contract. The BFI IMAX advertising wrap is a critical revenue stream that supports delivery of the BFI's UK wide cultural activities and Ocean's proposal provides the BFI with surety of significant income over the length of the contract.

"In what was a highly competitive pitch process, Ocean demonstrated a clear, ambitious vision for one of the world's best known and highly demanded advertising assets. We are genuinely excited to work with Ocean in delivering on that vision which will support the continued success of the BFI IMAX ."

Ocean CEO, Tim Bleakley, said : "To have retained such a highly contested long-term contract is a significant win for the Ocean Group and a testament to the UK management team. The BFI IMAX is one of the most recognised OOH landmarks in the world. We look forward to continuing to work with the BFI to deliver on its objectives for the next five years."

Ocean COO, Stephen Joseph, said : " We are delighted to have been selected, once again, as media partner for the BFI IMAX. The BFI IMAX has been a key asset for many years and we have ambitious new plans for the future.

"We would also like to thank the team at the BFI IMAX for their continued belief in Ocean. Our goal is to establish a market leading presence in the virtual and online worlds, giving the super-premium location and advertisers an enhanced audience reach ."




For further information please contact:

Ocean Outdoor  020 7292 6161

Tim Bleakley, CEO

Susann Jerry, Head of Communications


Yellow Jersey PR                                                                                 07747 788 221

Charles Goodwin, Annabel Atkins

[email protected]    


About Ocean Outdoor

Ocean Outdoor      is a leading operator of digital out-of-home (DOOH®) advertising across the UK, Northern and Continental Europe. The Group's network of 4,000+ screens covers seven countries and 351 cities with its technological capabilities delivering the most impactful and measurable DOOH® brand and advertising experiences.

Ocean's portfolio comprises of some of the most iconic locations, such as the Piccadilly Lights and the BFI IMAX, whilst it also works closely with high-profile landlords, including Landsec,       Unibail-Rodamco-Westfield (URW) , the BFI, Nuveen and the Canary Wharf Group, as well as major city councils on the development of its network.

To date the Group's growth has been driven by tender wins and the rollout of new locations, as well acquisitions that complement the existing portfolio. Since 2018, Ocean has completed seven acquisitions, which have enabled it to expand its UK footprint and move into the Netherlands, the Nordics and Germany.

About the BFI

We are a cultural charity, a National Lottery distributor, and the UK's lead organisation for film and the moving image.

Our mission is:

To support creativity and actively seek out the next generation of UK storytellers

To grow and care for the BFI National Archive, the world's largest film and television archive

To offer the widest range of UK and international moving image culture through our programmes and festivals - delivered online and in venue

To use our knowledge to educate and deepen public appreciation and understanding

To work with Government and industry to ensure the continued growth of the UK's screen industries


Founded in 1933, the BFI is a registered charity governed by Royal Charter.

The BFI Board of Governors is chaired by Tim Richards.





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