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Panafon Hellenic Tel (PFHD)

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Thursday 02 August, 2001

Panafon Hellenic Tel

Vodafone Albania

Panafon Hellenic Telecom Co S.A.
2 August 2001

                                Press Release

                                2 August 2001


                     VODAFONE LAUNCHES SERVICE IN ALBANIA



Tirana - Vodafone Albania today launched its GSM mobile telephone service less
than six months after it secured the licence.



Vodafone Albania is owned 49% by Panafon-Vodafone, Greece's leading mobile
telecommunications operator, and 51% by Vodafone Group Plc, the world's
largest mobile telecommunications operator. Vodafone Albania has managed one
of the world's fastest GSM network roll outs, capitalising on its partners'
expertise and experience operating networks around the world.



Vodafone Albania will initially launch its GSM network in the Metropolitan
areas of Tirana, Durres, Elbasan, Fier, Shkoder, Lac, Fushe Kruje, Lezhe and
Sarande. It is committed to an aggressive network rollout of what will be the
most modern network in Albania, with investment of around Euro 55 million over
the period to the end of March 2002.



Vodafone Albania will launch with two postpay tariff packages and one prepay
package. The packages, which will all include per second billing, are designed
to be simple and easy to understand for customers.



Postpay



The 2 post paid tariff plans, Retail and Corporate, will offer customers a
choice based around how they will use their mobile phones according to their
lifestyle and budget. By subscribing to them, Vodafone customers will be able
to take advantage of the best weekend per minute rate in the market of only
0.20 Lek per second (Euro0.0015). The monthly fee can be as low as 1,300 Lek
per month (Euro10.31) whereas the registration fee starts from 25,000 Lek
(Euro198.18).



The Postpay packages come with a wide range of additional services included at
no extra cost to the customer. These include Voice Mail, SMS, Roaming, Call
Hold, Caller ID, Caller ID Restriction, Call Forwarding and Call Waiting.





Prepay



The prepay package, which will be called Vodafone Card, will set new standards
for prepay services in the Albanian market. Vodafone Card has a striking
design that is simple, user friendly and has a highly competitive per minute
rate. It is available with a choice of handsets - the Nokia 3310, the Ericsson
T20e and the Siemens C30.



Vodafone Card also offers further services to the customer, with no charge,
including Voice Mail, Call Waiting, Call Hold and Caller ID. SMS messages are
charged at 20 Lek each (Euro0.16).



Unlike its competitor in the Albanian market, Vodafone Card customers will be
able to receive calls and send and receive text messages whilst abroad.



As a special offer to mark the launch, customers who subscribe to Vodafone
Card during the month of August will be offered an additional 2,000 Lek (Euro
16) of free airtime, which has to be used within one month.



Vodafone has established a 24 hour customer call centre to help customers with
their queries. Customer care officers are fluent in Albanian, English and
Italian.



At launch, the first Vodafone Shop in Albania will be located in the center of
Tirana, on the ground floor of the headquarters of Vodafone Albania. In
addition to offering customers advice on the Vodafone services and postpaid
subscriptions, handsets from major brands such as Ericsson, Nokia, and Siemens
and mobile phone accessories will be available.



George Daniolos, General Director of Vodafone Albania, commented: 'I am very
proud that we have been able to launch the network today, so soon after the
award of the licence in February 2001. Our aim is to make quality mobile
communications available to everybody by providing a simple and friendly
service at affordable prices. Every Albanian is a potential Vodafone customer
and we look forward to welcoming them into Vodafone's worldwide family of 93m
customers.'



                                   --Ends--

                                            

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