Information  X 
Enter a valid email address
  Print          More announcements

Tuesday 16 September, 2008

Seloger.com

Acquisition of AgoraBiz.com

PR Newswire/Les Echos/
 
                                         - Press release -




          Acquisition of AgoraBiz.com
SeLoger.com invests in the office and commercial real estate market




Paris, 16 September 2008 - SeLoger.com, France's leading player in online real 
estate services, has acquired AgoraBiz.com.

AgoraBiz is a marketplace providing two ranges of services for real estate 
professionals and those involved in the buy-out/buy-in market:

- an online portal, on which classified ads can be displayed for:
  - sale or letting of small and midsize offices;
  - storefronts (property and/or business assets);
  - businesses for sale (SMEs and VSEs);

- an Experts' Club, providing a meeting place for all those involved in the buy-
out/buy-in market.


Leader in the French online real estate market in terms of audience and number 
of classified ads, the SeLoger.com group plans to expand its presence in high-
growth market niches, in order to capitalise on its expertise in online 
marketing and traffic generation around the real estate theme. At present, 6,
000 real estate agent clients already publish at least one 'office and 
commercial real estate' advertisement, representing a total volume of 35,000 
advertisements for the sale of business assets or premises.


The www.agorabiz.com website, launched in 2005, has 31,000 advertisements. It 
benefits from a unique position in its segment, combining all products of 
interest to professionals and those interested in buying a business: business 
assets, business premises, offices, companies (SMEs and VSEs). The company has 
also created an Experts' Club which brings together all professionals involved 
in the business buy-out/buy-


1

in market: specialist real estate agents, agents for the sale of business assets
, lawyers, notaries, business buy-out/buy-in advisors and accountants. Lastly, 
it offers extensive editorial content, primarily concerning legal issues.

SeLoger.com aims to promote AgoraBiz.com as the marketplace of choice for 
office and commercial real estate. This will be done by combining SeLoger.com's 
areas of expertise in the internet - such as online marketing, search engine 
optimisation and content syndication - in order to give the website a larger 
audience, as well as technical resources, providing clients with an automated 
gateway for uploading advertisements.

By linking its 'office and commercial real estate' advertisements to those of 
AgoraBiz, the SeLoger.com group will be market leader in the small and midsize 
segment, in which the leading commercial real estate operators have a limited 
presence. In terms of volume, the new offering has more than 60,000 
advertisements and offers the widest range of properties on the market, 
comprising offices for sale or to let, business assets, business premises and 
business buy-outs and buy-ins (SMEs and VSEs).

This deal fits in with the group's strategy of selective acquisitions and 
enables it to create value from its expertise in a new niche area of the real 
estate market.


Financial details

The revenues of AgoraBiz.com's website were based primarily on membership fees 
for the Experts' Club. They are insignificant at present.

The acquisition will be financed by the cash resources available to SeLoger.com.



Commenting on this acquisition, Jean-Fabrice Mathieu, CEO, noted: 'By linking 
AgoraBiz.com to SeLoger.com's existing 'office and commercial real estate' 
advertising base, we are creating the leader in this market segment. Our 
strategy is based on the vertical development of our offering through more 
refined segmentation of our acquisition targets, thereby increasing 
monetisation of our website traffic. The current success of our website for 
real estate developers (new-build market) and the initial positive effects of 
the merger with the Belles Demeures group (prestige real estate market) show 
that our offering fits in with the demands of the real estate professionals 
market'.
2

About SeLoger.com

The SeLoger.com group is France's leading online real estate player, with 
websites and services aimed at internet users and real estate professionals.
It has become France's benchmark online marketplace for real estate classified 
ads with its two leading sites www.seloger.com and www.immostreet.com.
The group gives internet users access to France's most extensive range of 
classified real estate ads, with more than 2.3 million ads. It also gives real 
estate professionals the largest platform in the market, with an audience 
consisting of more than 2.4 million unique visitors (source: Mediametrie//
Netratings July 2008) and an exclusive distribution network.

SeLoger.com's business model is based on a range of services based around 
online classified real estate ads. The company plans to maintain its rapid 
growth strategy, which focuses on four main areas:

- continuing to win new estate agent customers, in both Paris and the Regions;
- improving its range of products and services for real estate professionals;
- introducing innovative new services for individuals planning a real estate 
transaction;
- making selective acquisitions.

SeLoger.com has been listed on Euronext Paris (compartment B) since 30 November 
2006 and is part of the following indexes: SBF 250, CAC SMALL 90, CAT IT and 
Euronext 100.
ISIN code: FR0010294595




Contacts
Seloger.com                                 www.groupe-seloger.com
+33 1 53 38 29 00
Laurence Bégonin Maury
[email protected]
Karine Reffet
[email protected]

                         
The content and accuracy of news releases published on this site and/or 
distributed by PR Newswire or its partners are the sole responsibility of the 
originating company or organisation. Whilst every effort is made to ensure the 
accuracy of our services, such releases are not actively monitored or reviewed 
by PR Newswire or its partners and under no circumstances shall PR Newswire or 
its partners be liable for any loss or damage resulting from the use of such 
information. All information should be checked prior to publication.

                                                                                                                                                                                                                                               

a d v e r t i s e m e n t