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Monday 07 July, 2008

Acquisition of the Belles Demeures group

PR Newswire/Les Echos/
                                                      - Press Release -

            Acquisition of the Belles Demeures group
          SeLoger invests in the prestige real estate market

Paris, 7 July 2008 -, France's leading player in online real estate 
services, has acquired 100% of the Belles Demeures group.

Leader in the French online real estate market in terms of audience and number 
of classified ads, the group plans to expand its presence in high-
growth market niches, in order to capitalise on its expertise in online 
marketing and traffic generation around the real estate theme. The prestige 
market segment is an attractive area, in which the group is already active via 
the 'prestige' section of the website.

The Belles Demeures group has been a specialist player in the prestige real 
estate segment for 20 years, and produces a monthly magazine, sold through 
French news-stands, and a website at

SeLoger's aim is to encourage the audience for the prestige market to move from 
an offline medium to the internet. This market segment currently displays less 
affinity for online services than the rest of the real estate market. However, 
internet functions, such as setting of choice criteria, access to photographs, 
virtual tours, and mapped locations are extremely well suited to properties in 
this segment. As a result an increase in internet use is to be expected. SeLoger
.com's goal is to establish as a real bi-media operator 
that will become the benchmark market-place for prestige real estate. The 
resources deployed to achieve this will combine the internet expertise of - online marketing, natural SEO, e-mail marketing, content 
syndication, data mining and behavioural marketing - with's 
international network and the expertise in the prestige market of Belles 
Demeures' dedicated prestige sales team.

Historically, has used print media as a marketing tool to build 
brand recognition at a local level. The Belles Demeures magazine will provide 
the springboard for the launch of a high-quality online service for users that 
provides highly effective services for estate agents.

Financial details

The Belles Demeures group had revenues of €3.5 million in the financial year 
31 August 2007.

The balance sheet of the Belles Demeures group carries neither debt nor cash. 
The acquisition will be financed by the cash resources available to
. Belles Demeures will be consolidated from the second half of 2008.

Commenting on this acquisition, Jean-Fabrice Mathieu, CEO, noted: 'The 
combination of's online expertise,'s international 
network and the prestigious Belles Demeures magazine will allow us to develop 
the most powerful bi-media (web + print) offering in the sector.'

                                  Forthcoming event:
            First-half 2008 results: 30 July 2008 (after market close)


The group is France's leading online real estate player, with 
websites and services aimed at internet users and real estate professionals.
It has become France's benchmark online marketplace for real estate classified 
ads with its two leading sites and
The group gives internet users access to France's most extensive range of 
classified real estate ads, with more than 1.9 million ads. It also gives real 
estate professionals the largest platform in the market, with an audience 
consisting of more than 1.8 million unique visitors (source: Mediametrie//
Netratings May 2008) and an exclusive distribution network.'s business model is based on a range of services based around 
online classified real estate ads. The company plans to maintain its rapid 
growth strategy, which focuses on four main areas:

  - continuing to win new estate agent customers, in both Paris and the Regions;
  - improving its range of products and services for real estate professionals;
  - introducing innovative new services for individuals planning a real estate 
  - making selective acquisitions. has been listed on Euronext Paris (compartment B) since 30 November 
2006 and is part of the following indexes: SBF 250, CAC SMALL 90, CAT IT and 
Euronext 100.
ISIN code: FR0010294595

+33 1 53 38 29 00
Laurence Bégonin Maury
[email protected]
Blandine Lazennec
[email protected]

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