PR Newswire/Les Echos/
- Press release -
First quarter 2010 sales figures up by 10%
All time audience record Confirmation of Property resales bounce
during March FY 2010 forecast back
Paris, 4 May 2010 - Consolidated sales for the first quarter 2010 increased
by 10% to EUR 19.2m.
(All figures are based on a comparison with the same period in 2009, unless
otherwise stated)
Consolidated Revenues As at 31st March As at 31st March Change
(EUR million) 2010 2009
Classified ads 14.911 13.584 1.327 +9.8%
- Paris area 7.003 6.521 481 +7.4%
- Regions 7.908 7.063 846 +12.0%
Online advertising and partnerships 861 751 110 +14.7%
Direct services to internet users 328 293 35 +11.8%
Total classified ads and media 16.100 14.628 1.472 +10.1%
Services: agency website design and
listing 1.533 1.260 273 +21.6%
Real estate software Périclès 1.548 1.548 0 0.0%
TOTAL revenues 19.181 17.436 1.744 +10.0%
"Several factors contribute to the current rebound in real estate transactions:
interest rates are at a historic low, transaction prices appear to be
stabilizing, and the comparison base is favourable. This market environment
means our professional agency clients are in better financial condition.
As announced, we returned to double-digit growth in our sales figures during
the first quarter 2010. All the Group businesses have contributed to this
performance. This advance, along with the recurrent effect of subscriptions
has consolidated our optimism for the whole financial year", comments Roland
Tripard, Chairman of the Management Board of SeLoger.com.
Historical audience performance for the Group websites. Internet traffic has
reached the record figure of 3.3 million unique visitors for the SeLoger and
Immostreet websites in March 2010. The time spent per visitor is the highest in
the sector (16 minutes against 3 to 6 minutes for the competitors). The leap in
the number of visits and pages viewed crowns the activity of the new version of
the Seloger website launched in September 2009.
March-10 March-09 Change
Time spent per unique user* minute 16:23 19:25 -3:02
Number of unique visitors* million 3.3 2.8 17%
Number of visits million 15.9 11.1 44%
Number of pages viewed million 211.2 162.1 30%
Source: Google Analytics and *: Mediamétrie // NetRatings.
iPhone application, number one in its class. The Group confirms its lead in the
new mobile Internet territory, which rocketed with more than 15.5 million pages
viewed in April 2010. The application has been downloaded on over 330,000
handsets (i.e. over 570,000 downloads including u pdates).
10.1% growth in sales during Q1 2010 for Classified Ads, totalling EUR 16.1m.
The recovery of property resales results in the return of double-digit growth,
as announced. The net gain of invoiced clients for the period amounts to 437 on
a domestic level. This figure reveals our ability to win over new clients as
well as the improvement of the financial situation of estate agents.
The average domestic basket has increased by 7.2% to EUR 385 compared with the
end of March 2009. The average basket increased by 4.5% to EUR 487 in the Paris
Region and by 10.2% in the province to EUR 328. New clients are reacting
positively to services additional to the posting of ads: 65% of subscribers
have purchased at least one supplementary option.
March-10 Dec-09 Sept-09 June-09 March-09
Paris area
Number of customers 4,685 4,580 4,549 4,607 4,558
ARPU in Euros 487 481 481 473 466
Regions
Number of customers 8,500 8,168 8,010 8,075 7,928
ARPU in Euros 328 320 319 308 298
TOTAL
Number of customers 13,185 12,748 12,559 12,682 12,486
ARPU in Euros 385 378 378 368 359
14.7% increase in Online advertising and partnerships; in a context of
moderate market recovery of online advertising, the Group benefits from robust
growth, strengthening its ties with existing clients as well as pursuing the
development of partnerships with new advertisers.
21.6% increase for the Agency website design and listing; beyond the on line
advertising of properties for sale, estate agents have resumed investments
towards the regional recognition of their brand through the websites dedicated
to their agencies.
Stabilisation for the real estate software activity Périclès: as the other
Group activities, Périclès has improved its quarterly performance by
stabilizing its sales for the period. The winning over of new clients should
have positive results during the coming quarters.
2010 Year Outlook
The turnover achieved as well as the sales results recorded during the first
quarter confirm our full year targets i.e. a sales figure of between EUR 81m
and EUR 84m and an Ebitda* of between EUR 42m and EUR 44m.
Roland Tripard, Chairman of the Management Board of Seloger.com concludes
" According to our expectations, the recovery of transactions has boosted
growth for our professional agency clients and increased their appetite for
supplementary options. Nevertheless, uncertainties surround the vigour of the
economic recovery and the possible increase in long term interest rates at
yearend reduces visibility on the financial year. The historic record reached
in last March, demonstrates that our attention remains focalised on the growth
of our website audience even though competition remains lacklustre.
Innovation remains at the heart of our priorities: we will continue to propose
new services which contribute in the growth of ARPU to our customers throughout
the year. New coming features for users with added value will contribute to the
divide with competing websites."
Coming Events
- Annual General Meeting : 27 May 2010
- 2010 Q2 sales figure : 19 July 2010 (after market closing)
*EBITDA: Earnings before interest tax depreciation and amortization,
post IFRS 2.
About SeLoger.com
The SeLoger.com group is France's leading online real estate player, with
websites and services aimed at internet users and real estate professionals.
It has become France's benchmark online marketplace for real estate classified
ads with several leading sites www.seloger.com, www.immostreet.com,
www.bellesdemeures.com and www.agorabiz.com. The group is also the leading
provider in France for real estate transactions software solutions with
Périclès.
The group gives internet users access to France's most extensive range of
classified real estate ads, with more than 2.3 million ads. It also gives real
estate professionals the largest platform in the market, with an audience
consisting of around 3.3 million unique visitors spending an average time of
16 minutes (source: Mediametrie//Netratings March 2010).
SeLoger.com's business model is based on innovative services dedicated to real
estate professionals. The company plans to maintain its growth strategy, which
focuses on four main areas:
- continuing to add new estate agent customers, in both Paris and the
Regions;
- improving its range of products and dedicated services for all types of
real estate professionals;
- introducing innovative new services for individuals planning a real estate
transaction;
- making selective acquisitions.
SeLoger.com has been listed on Euronext Paris (compartment B) since
30 November 2006 and is part of the following indexes: SBF 250, CAC SMALL 90,
CAT IT and Euronext 100.
ISIN code: FR0010294595
Contacts SeLoger.com
Investor relations: Laurence Bégonin Maury
+33 1 53 38 29 00
[email protected]
Corporate communication: Karine Reffet
[email protected]
www.groupe-seloger.com
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