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Thursday 12 February, 2009

SeLoger.com

Seloger.com: Full-Year 2008 Revenues Up 25.2%





PARIS, February 12 /PRNewswire/ --

    - Very Good Resilience Against the Backdrop of Continuing Deterioration 
in the Real Estate Market
 


- Organic Growth in Classified Ads of +19% in Q4-08

- 2008 Revenue Target Achieved

- 2008 EBITDA Target Confirmed

    
    Consolidated revenues (EUR'000)     2008        2007        Change

    Classified ads                      54,484      40,565  13,919  +34.3%
    - Paris area                        26,218      21,004   5,214  +24.8%
    - Regions                           28,266      19,561   8,705  +44.5%
    Online advertising and               3,585       3,160     425  +13.4%
    partnerships
    Direct services to internet users    1,501       1,361     140  +10.3%
    Total classified ads and media      59,570      45,086  14,484  +32.1%
 
    Services: agency website design      5,866       6,869  -1,003  -14.6%
    and listing
 
    Real estate software Pericles        6,231       5,265     966  +18.4%
 
    TOTAL revenues                      71,667      57,219  14,447  +25.2%





    2008 consolidated revenues came to EUR71.7m, up 25.2% compared 
with 2007.



    Over the period, the group continued to improve the visibility
and attractiveness of its websites:



    
                                 Dec 08      Dec 07      Change

    Number of ads               2,340,000   1,861,000     +26%
    Number of unique visitors*  1,884,000   1,246,000     +51%
    Number of visits            7,760,000   6,437,000     +21%
    Number of pages viewed     112,550,000 99,286,000     +13%


 


*: Source: Mediametrie // NetRatings December 2008

    The time spent by each unique visitor is the highest of all
real estate websites, at 17 minutes compared with 2-8 minutes for other
French real estate websites. This demonstrates the unique fit between the
demands of a highly informed audience and the depth of frequently updated
content.


    
    - Full-year 2008 classified ads and media revenues increased
      by 32.1% to EUR59.6m or 28.6% on a like-for-like basis (excluding the
      consolidation of Belles Demeures in the second half of 2008).

    - The classified ads business saw satisfactory growth against
      the backdrop of continuing deterioration in the real estate market in 
      2008. In the fourth quarter of 2008, revenues in Paris increased by 
      14.9%, compared with growth of 30.9% in the Regions.


    
                            Dec 08        Dec 07        Change
 
                                        Paris area
    Number of customers      4,385         4,439         -1.2%
    ARPU in Euros             408           373          +9.4%
 
                                          Regions
    Number of customers      7,644         7,137         +7.1%
    ARPU in Euros             277           256          +8.2%
 
                                           TOTAL
    Number of customers     12,029        11,576         +3.9%
    ARPU in Euros             325           301           8.0%


 


    In the fourth quarter of 2008 alone, the net number of
customers decreased by 453, with a fall of 136 in Paris and 317 in the
Regions.


    
    - In online advertising and partnerships, revenues rose by
      13.4% over the full year and 15.2% in the fourth quarter. Despite the
      economic climate, the group therefore demonstrated the attractiveness 
      for advertisers of a highly targeted audience.

    - Revenues from direct services to internet users rose by
      10.3% in 2008.

    - Agency website design and listing revenues fell by 14.6%
      over the year. The change of billing method (monthly subscription as 
      opposed to one-off billing previously) along with a lower demand 
      explained the fall in revenues in the fourth quarter.

    - Pericles real estate software achieved growth of 18.4% in
      2008, including growth of 9.6% in the fourth quarter.


    Despite the decline in the real estate market - which was
particularly severe in the fourth quarter of 2008 - the company achieved its
full-year 2008 revenue target of EUR69-70m excluding the consolidation of
Belles Demeures. It confirms its EBITDA[1] target of EUR36-37m in 2008.



Growth of 12.6% in the fourth quarter

    SeLoger.com generated revenues of EUR18.1m in the fourth
quarter of 2008, an increase of 12.6%. The classified ads business alone saw
growth of 22.7% to EUR14.1m (including a contribution of EUR422,000 for
Belles Demeures).



    
    
                 Revenues (EUR'000)              Q4-2008  Q4-2007  Change
    Classified ads                                14,094   11,485   22.7%
    - Paris area                                   6,740    5,864   14.9%
    - Regions                                      7,354    5,618   30.9%
    Online advertising and partnerships            1,102      957   15.2%
    Direct services to internet users                494      255   93.8%
    Total classified ads and media                15,690   12,697   23.6%
 
    Services: agency website design and listing      881    1,986  -55.6%
 
    Real estate software Pericles                  1,582    1,444    9,6%
 
    TOTAL revenues                                18,154   16,126   12.6%


 
                 Revenues (EUR'000)              Q3-2008  Q2-2008  Q1-2008
    Classified ads                                14,750   13,367  12,274
    - Paris area                                   7,595    6,492   6,007
    - Regions                                      7,155    6,874   6,267
    Online advertising and partnerships              741    1,015     726
    Direct services to internet users                395      320     292
    Total classified ads and media                15,887   14,702  13,293
 
    Services: agency website design and listing    1,248    1,904   1,832
 
    Real estate software Pericles                  1,603    1,562   1,484
 
    TOTAL revenues                                18,736   18,168  16,609


 
                 Revenues (EUR'000)              Q3-2007  Q2-2007  Q1-2007
    Classified ads                                10,394    9,948   8,738
    - Paris area                                   5,284    5,179   4,677
    - Regions                                      5,113    4,769   4,061
    Online advertising and partnerships              740      756     708
    Direct services to internet users                404      367     335
    Total classified ads and media                11,538   11,071   9,780
 
    Services: agency website design and listing    1,377    1,656   1,850
 
    Real estate software Pericles                  1,337    1,273   1,210
 
    TOTAL revenues                                14,253   14,000  12,840





Forthcoming event:

Full-year 2008 results

24 March 2009 (after market close)

About SeLoger.com

    The SeLoger.com group is France's leading online real estate
player, with websites and services aimed at internet users and real estate
professionals.



    It has become France's benchmark online marketplace for real
estate classified ads with several leading sites http://www.seloger.com,
http://www.immostreet.com, http://www.bellesdemeures.com and 
http://www.agorabiz.com. The group is also the leading provider in France 
for real estate transactions software solutions with Pericles.



    The group gives internet users access to France's most
extensive range of classified real estate ads, with more than 2.3 million
ads. It also gives real estate professionals the largest platform in the
market, with an audience consisting of around 1.9 million unique visitors
spending an average time of 17 minutes (source: Mediametrie//Netratings
December 2008).



    SeLoger.com's business model is based on innovative services
dedicated to real estate professionals. The company plans to maintain its
growth strategy, which focuses on four main areas:


    
    - continuing to add new estate agent customers, in both Paris
      and the Regions;

    - improving its range of products and dedicated services for
      all types of real estate professionals;

    - introducing innovative new services for individuals planning
      a real estate transaction;

    - making selective acquisitions.





    SeLoger.com has been listed on Euronext Paris (compartment B)
since 30 November 2006 and is part of the following indexes: SBF 250, CAC
SMALL 90, CAT IT and Euronext 100.



ISIN code: FR0010294595

http://www.groupe-seloger.com

---------------------------------

    [1] EBITDA: earnings before interest, tax, depreciation and
amortisation, after taking into account grants of stock options and bonus
shares



                                                                                                                                                                                                                                                             

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