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St. Ives PLC (SIV)

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Thursday 05 January, 2006

St. Ives PLC

Holding(s) in Company


                                  SCHEDULE 10                                  

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES                   

1. Name of company

ST IVES PLC

2. Name of shareholder having a major interest

PRUDENTIAL PLC AND ITS SUBSIDIARIES

3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18

PLEASE SEE ATTACHED NOTIFICATION

4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them

PLEASE SEE ATTACHED NOTIFICATION

5. Number of shares/amount of stock acquired

N/A

6. Percentage of issued class

N/A

7. Number of shares/amount of stock disposed

N/A

8. Percentage of issued class

N/A

9. Class of security

ORDINARY SHARES OF 10P EACH

10. Date of transaction

NOT KNOWN

11. Date company informed

5 JANUARY 2006

12. Total holding following this notification

5,131,001

13. Total percentage holding of issued class following this notification

4.95%

14. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 5 JANUARY 2006 IS 103,551,005 ORDINARY
SHARES OF 10P EACH

15. Name of contact and telephone number for queries

PHILIP HARRIS TELEPHONE: 020 7928 8844

16. Name and signature of authorised company official responsible for making
this notification

PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC

Date of notification 5 JANUARY 2006

LETTER TO ST IVES PLC ON M&G INVESTMENT MANAGEMENT LIMITED HEADED PAPER FOR AND
ON BEHALF OF PRUDENTIAL PLC


The Company Secretary
St Ives plc
St Ives House
Lavington Street
London
SE1 0NX

Fax: 020 7902 6566

                                                                05 January 2006


Dear Sir/Madam,

Companies Act 1985 (as amended):

Disclosure of Interests in Shares

In accordance with Part VI of the Companies Act 1985 (as amended) (the 'Act'),
we write to inform you that Prudential plc and certain of its subsidiary
companies have a notifiable interest in the issued share capital of your
company as detailed in the attached schedule.

For the purposes of S210 of the Act, the address for those companies identified
in the attached schedule is Laurence Pountney Hill London EC4R 0HH.

Yours faithfully

Richard Harding
for and on behalf of Prudential Plc

Direct Line: 020 7548 3183
Direct Fax: 020 7548 3268

Enc.

        EXTRACT FROM NOTIFIABLE POSITION REPORT FOR ST IVES ORD GBP0.10        

                             AS AT 04 JANUARY 2006                             

Percentage holdings are calculated using an issued share capital of 103,481,071
ORD GBP0.10 shares

Registered Holder                    Holding                %                 
                                                                              
Prudential plc                     5,131,001             4.95 Total Notifiable
                                                              Interest        
                                                                              
The Prudential Assurance           4,767,508             4.60                                  
Company Limited                                                               


                                                                                                                                                                                                                            

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