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Swallowfield PLC (BAR)

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Monday 07 January, 2008

Swallowfield PLC

Director/PDMR Shareholding

Swallowfield PLC
07 January 2008

                                Swallowfield plc

                            Directors' Shareholdings

Swallowfield plc announces that directors of the Company purchased a total of
64,000 ordinary shares in the Company on 4th January 2008.  The amounts of the
individual purchases and the resultant shareholdings are noted below.  Purchases
were made at prices of 78.50 and 78.71pence per share.

Director                           Number of                     Resultant                Percentage of
                               shares purchased                shareholding               issued shares

Shena Winning                        5,000                        40,000                       0.36
Ian Mackinnon                       23,000                        93,000                       0.83
Jane Fletcher                        5,000                        20,000                       0.18
Peter Houston                       28,000                        63,972                       0.57
Richard Organ                        3,000                        188,000                      1.67


Swallowfield plc

Ian Mackinnon,            Chief Executive Officer                           01823 662 241
Peter Houston,            Group Finance Director                            01823 662 241

Mike Coe,                 Blue Oar Securities plc                           0117 933 0020
Alan Bulmer,              Performance Communications                        0117 907 6514
Chris Lawrance,           Performance Communications                        0117 907 3414

Creating and Delivering Solutions for our Customers' Success

Swallowfield plc is a full service provider for UK high street and global brands
operating in the cosmetic, personal care and household goods marketplace.  The
Company's services cover market analysis; design, formulation manufacturing and
testing of products; packaging design and sourcing; and distribution and stock

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