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Monday 12 March, 2012

Tf1

Amaury Médias, FigaroMédias, Lagardère Publi...

PR Newswire/Les Echos/

9 March 2012

Press release 

 Amaury Médias, FigaroMédias, Lagardère Publicité and TF1 Publicité join 
forces 
       to create the first private media-dedicated marketplace in France: 
                                 AdMediaPremium

Amaury Médias, FigaroMédias, Lagardère Publicité and TF1 Publicité today
announced the signature of a strategic partnership to launch a private
advertising marketplace for selling, by auction and in real-time, their
qualified digital audience in a premium media brand environment.

The marketplace, called AdMediaPremium, brings agencies and advertisers access
via a technological platform to qualified and target-enhanced audience segments
based on the premium content of major brands and on display formats.

The partnership underlines the four partners' ambition to:

  - create an attractive marketplace based on their media brands by proposing
    innovative purchasing procedures that meet the digital advertising market's
    needs on targeting and efficiency.
  - rapidly extend the platform to other premium media sites.
  
Launch of the platform remains subject to prior approval from the competent
authorities.

Press Contact 
Lagardère Publicité
Valérie Blondeau-01 41 3481 00
[email protected]
                      
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